The Rank Magic Blog
Top 10 Ways to Raise Your Site in Google
May 3, 2008 ::: There are lots of
ways to increase your visibility in Google and the other search engines.
Unless you're in the business of SEO (search engine optimization) it's easy
to get lost in the myriad details and all the nuances.
But optimization isn't really arcane and mysterious. There vare a number
of common sense things you can do to improve your rankings in Google, Yahoo,
MSN/Live, Ask, and so forth. ANd the discussion of these at Web Pro News is
about as good as they get. The list below is just the teaser:
go to the article for the full details.
- Title Tags –
Each page needs its own keywords-rich, well-focused Title tag.
- Content – Good,
informative content in text the search engines can read is
essential.
- Quality Links –
Links from web sites that the search engines recognize as high
quality web sites can do wonders for your rankings.
- Quantity Links –
High quality links are not easy to get, so get started with links
from a number of web directories.
- URL – You don't
need a domain name full of your keywords, but do pay attention to
the URLs of your pages so they don't have too many parameters in
them that can confuse the search engines.
- Spider Food –
Search engines understand text. They can't understand text that's in
pictures or in flash movies, though. They need real text to feed on.
- Site Architecture –
Make sure the spiders can find all the important pages on your web
site easily.
- Updated Content –
While a well-optimized site may not need frequent new content to
maintain rankings, fresh content does some important tings, like
adding new pages tat can provide more internal links, as well as
providing a reason for spiders to return to your site more often.
- Start a Blog –
because a blog automatically brings new content, new pages and new
links to your site. It also provides an opportunity for you to
demonstrate your expertise in your subject matter and gives both
spiders and people a good reason to return to your site often.
You're reading just such a blog now.
- Don't Forget Humans - Never sacrifice your
marketing message just to squeeze in a few more keywords in an
effort to get a slightly higher ranking. If you web site doesn't
make sense to people – if it doesn't make
them want to do business with you – then
all the rankings and visitors in the world won't translate to your
bottom line.
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April 2008
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