Whether you call it Mopocalypse or Mobilegeddon, April 21 is when lots of websites will suffer significantly in Google mobile search rankings. There’s just one week left.
That’s the date Google is rolling out an algorithm change designed to promote mobile-friendly websites in mobile search. Google has taken the unusual step of actually sending emails to many website owners warning them about this, so we’re anticipating major negative impacts on sites that aren’t mobile friendly. We have more details on this in our post about it last month.
If you’re not sure whether your site is mobile friendly just check it out in Google’s new Mobile Friendly Test page. If you fail the test, we encourage you to get your site mobile friendly as soon as possible. Your webmaster can make it “responsive”, meaning the site will adjust its formatting in response to the nature of the device looking at it. Or you can create a mobile version with a product like Dudamobile and redirect to the mobile version if the user is on a phone.
If you’re using a different approach, please let us know in the comments below how you’re doing it and how well it’s working.
Find this helpful? Please spread the word via the social links above and below.