Click fraud has become the greatest threat to the rapid growth of the paid search marketing sector. The Interactive Advertising Bureau estimates that 20 to 35 percent of ad clicks are fraudulent. According to SiteProNews, click fraud threatens an entire business model: one that generates billions of dollars every year.
At this point, it’s hard to tell whether pay-per-click advertising will stand the test of time, or line up for the chopping block. Just today I received an official legal notice that I’m part of a class action suit against Yahoo over click fraud. Many of the search engines are actively — should I say frantically? — looking for solutions.
