Your URL structure is important. Here are a few pointers, courtesy of Ann Smarty at the Search Engine Journal:
- Short URLs within Google SERPs get clicked twice as often as long ones.
- Dashes are better than underscores since dashes are interpreted as spaces, while underscores are ignored, resulting in what appear to the search engines as long, run-on words.
- Unlike a domain name, URL is case sensitive, so if you have capital letters in your page filenames or folders, people may have trouble finding them if they type in your URL.
- Make all redirects 301 permanent redirects.
- Watch your page filename extensions.
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August 20th, 2011 on 1:51 pm
[...] = 'wpp-261'; var addthis_config = {"data_track_clickback":true};Back in 2008 in a post about best practices for URL structure, we alluded to our preference to separate words in URLs with dashes or hyphens instead of the very [...]