Google SandboxA recent article on Site-Reference.com explains what the author (Bill Platt) thinks the Google Sandbox phenomenon is and how to hasten your web site’s emergence from it. He believes it’s all about link popularity and PageRank. If you can get a new web site’s PageRank into a competitive range quickly enough, you’ll show up just fine in Google’s listings, no matter how new your domain is.

He subjects himself to a testable challenge and sort of proves his point. If the Google Sandbox is a myth, it’s a very persistent one. Just do a search on our blog to see a number of other posts on the subject. Persistent as it is, we have seen some clients’ web sites defy conventional wisdom and appear in Google’s results more quickly than expected.