Jill Whalen, noted Boston SEO guru, is conducting an experiment to see if Google actually cares about how websites get to the top of their search results. Her guess is that they don’t, or they would have done something about it a long time ago.

You can participate in that experiment.If you have competitors who are beating you out in search engine results through spammy, deceptive, or unethical SEO practices, go to the website for Rat Out Your Competitor. Let them know what your competitor is doing, and they’ll look into it and report it directly to Google.