There are a few principles that generate positive feelings in the visitors to your web site — positive feelings that are essential to converting those visitors into paying customers. Renee Shupe, the Redhead Virtual Assistant wrote a really helpful article on the subject: 5 Keys to Creating Websites That Sell.
Here they are in brief:
- Make your web site interactive – give visitors a way to communicate with you.
- Provide value — personally, I think this should be #1.
- Provide easy, intuitive navigation
- Have an attractive, professional-looking design
- Give them a soft sell.
Renee expands on these nicely, so rather than try to explain all of them here. let us just refer you to her original article. It’s worth the read.
