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"Any sufficiently advanced
technology is indistinguishable from magic."
Arthur C. Clark, 1972
Rank Magic is a division of Treloar Associates. More information about Treloar Associates can be found at TreloarAssociates.com.
The Rank Magic BlogDealing With Disgruntled Web Sites June 23, 2007 ::: Now that everyone uses the
Web, people are learning to use it to their advantage to disparage those they're
got a grudge against. On the TV sitcom Two and a Half Men, they talk about a web
site put up by Charlie Harper's jilted girlfriends, at
www.CharlieHarperSucks.com.
Not every such web site is quite so personal, but they can be pretty
inflammatory. There's
www.PayPalSucks.com ...
www.OReilly-Sucks.com about Bill O'Reilly...
www.Cap1Sucks.com about Capital One
... www.PanasonicSucks.org
about, well, Panasonic ...
www.CompaqSucks.com ...
www.MyChryslerSucks.com ... you get the idea.
Quite obviously, Panasonic would be distressed if a Google search on "Panasonic"
brought up www.PanasonicSucks.com as
one of the first listings. Now there's a company that deals with just that
problem.
Reputation Defender employs marketing and SEO skills to create bunches of web
sites that are relatively flattering about the maligned company or product, and
works to get them high rankings in the search engines. The goal is to displace
the objectionable web sites so they're further down the list.
Avoiding Low-Quality Links and Link Networks
June 13, 2007 ::: When you're seeking
inbound links to your web site to improve your link popularity and search engine
reputation, beware low quality links. They can have a deleterious effect on your
TrustRank and on your overall reputation. The least effect these links will have
is no effect on your link popularity -- they simply won't be counted. Then, any
time you've spent obtaining these links will have been wasted.
Justilien Gaspard has a good
article in Search Engine Watch in which he outlines the signs and
signals that should tip you off that a site is not worth requesting a link from:
The point is that all links are not equal, and the search engines are
aggressively identifying and devaluing low quality links. As we do link building
for our clients, we're seeing link counts for our clients' competitors dropping
precipitously as their low-quality links get eliminated form the search engines'
link counts.
Make Your Site Search Engine Friendly June 8, 2007 ::: A critical key to good
rankings in the search engines is making sure the search engines can easily
spider your site and index its content. We wrote about that for Entrepreneur
Magazine 2½ years ago, in our article
5 Search Engine Mistakes Not to Make - critical errors that can make your
site invisible on the web.
Being search engine friendly is no less important today.
The two most important questions that impact your web site's spiderability are:
John Buchanan has a worthwhile article on this in Site Pro News.
9 Ways to Improve Bad Website DesignJune 3, 2007 ::: Your website reads well and you're proud of it, but, you're waiting for rave reviews but haven't gotten any. No worries - you're not alone. Check out some simple ways you can improve your website and get it into better shape courtesy of Site Pro News.
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