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Arthur C. Clark, 1972

The Rank Magic Blog

Google: Two New Search Features

GoogleJune 28, 2009 ::: Google recently announced a couple of minor improvements in Google search results: better lists of related searches at the bottom of the listings, and longer and better descriptions of the pages that appear in the listings. This is part of Google's attempt to improve intent-based search: their ability to better understand what you're really looking for, despite how you may have phrased your search. Google says:

...one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).

For example, if you search for [principles of physics], our algorithms understand that "angular momentum," "special relativity," "big bang" and "quantum mechanic" are related terms that could help you find what you need.

As for longer descriptions in the listings, we should see them when we search for longer queries which people are doing more of now. They'll display more text so they show more of the keywords used in the search and display how they are used on the page.

Welcome New Clients

June 23, 2009 ::: Sometimes the best of intentions go unfulfilled. It's been our intention to highlight the businesses of some of our new clients in this blog, but prior to last month, the last time we did so was way back in June of last year. In April we began to catch up a bit,  and we'd like to introduce some more clients who've joined us since then.

YouTube and SEO

YouTube SEO TipsJune 19, 2009 ::: Do you have video on your web site? Are you thinking about it? Often a short video can be a more effective selling tool than any amount of text. Especially if you're in a face-to-face business, how better to convince people they want to do business with you than to let them see you, hear you, and in the process learn why they'll be comfortable and secure doing business with you?
 
You can leverage videos on your site by placing them on YouTube as well. ReelSEO reports on the Search Engine Strategies conference in Chicago with a bunch of YouTube video SEO tips.  They also have some observations from the Search Engine Strategies conference in New York on YouTube Ranking Factors. If you plan to have videos on YouTube, these two articles are a great place to start.
 

BNI - Refuse to participate in a recessionRefuse to Participate in the Recession

June 14, 2009 ::: When the economy slows to a crawl, the vast majority of your competitors instinctively hit the brakes on their their sales and marketing. They see money for promoting their businesses as expenses and not investments. As a result, your competition drastically reduces expenditures for sales, search engine optimization, direct mailing, advertising, trade shows, promotions, and so on. Now is the time to hit the gas instead of the brakes, and establish a lead on them they may be unable to make up later.
 

Introducing Google Base

Google Base (beta)June 10, 209 ::: Google Base, currently in Beta mode, is essentially Google’s version  of eBay, Craig's List, and Shopzilla all rolled into one. It allows eCommerce vendors to submit pretty much anything, ranging from products to services to events. These listings are then displayed in Google One Box Results and also in Froogle (now called Google Product Search) results. OneBox results are normally displayed for products, and are sometimes displayed above organic search results and sometimes a little further down the page. Google will display only three OneBox results for any given keyword you type in, so there's fierce competition for a top three spot. You can view these OneBox results yourself by typing a product into Google; try “Gibson guitars”. Look for the section headlined  "Shopping results for Gibson guitars".
 
Google OneBox Results

Frequently Asked Questions

FAQ Pages Could Boost Your Google Rankings

June 7, 2009 ::: People are searching for longer and longer phrases these days, often entering an entire, question. With that in mind, WebPro News reported that Keith Hogan, VP, Technology at Ask.com offered a piece of advice for online businesses:

 "Web business should take notice of Question/Answering sites that have been built and SEO'd to fill the search engine rankings for these types of user questions (e.g. Q&A aggregators like WikiAnswers, AnswerBag, and Yahoo Answers). While this content is generally very relevant, content directly from companies could be more authoritative. Web businesses may benefit by creating FAQ content that is targeted at answering real user questions about their products."

Top 10 positive search engine ranking factorsTop  10 Positive Rankings Factors

June 3, 2009::: Here's a quick list from SEOMoz.org of the top 10 things that help your rankings. Out of a list of several dozen factors rated by 37 SEO experts, these ten got the most consistent thumbs up. Each item ion the list below links to a description and discussion of it at SEOMoz.

June 2009

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