Blog
(New Information Almost Daily)
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"Any sufficiently advanced
technology is indistinguishable from magic."
Arthur C. Clark, 1972
The Rank Magic BlogLink Building with Press Releases
We use a number of online press release services that offer free press releases, but sometimes the premium features they charge money for can get you more exposure. If you're inclined to submit online press releases, check out these sites: Welcome New Clients
SEO Tip: Outbound Links
Search engines are in the business of displaying web sites that are helpful to searchers. Following that thought leads us to this conclusion: the more helpful your web pages are to people searching for your keywords, the better it fits what search engines are looking for. Julien Gaspard wrote an incisive article in Search Engine Watch on the value of outbound links which does a fine job of explaining this. He wrote: |
May 2009
Other blogs of interest
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Cassiano Travarel has also written an interesting blog on this at SEO Marketing World. Don't worry about outgoing links "bleeding your PageRank". We believe that if you link out to web sites that rank highly for your important keywords your rankings are likely to improve. Try it for yourself and see.
Top 5 Negative SEO FactorsMay 10, 2009 ::: We often write about important things to do, both on your web site and off, to improve your rankings in the search engines. What we don't talk about quite so often are the many ways to shoot yourself in the foot. But if your web site is subject to some of these bad influences, they can undo all the good things you've done. Here's a quick list from SEOMoz.org of the top 5 things you need to avoid at all costs.
Article Marketing Brings One-Way LinksMay 3, 2009 ::: Link building is essential to good rankings in the search engines. The number and quality of other web sites that link to yours builds your link popularity, and that affects your rankings. Especially in Google. While reciprocal links (you link to me and I link back to you) are excellent to have, one-way links are even more powerful. One excellent way to get such links is through article marketing.
There's no reason you can't include such articles on your own web site, of course. But the links from other related web sites are what you're really after here. We can submit your articles to a number of online article repositories, or you can do that yourself, of course. Article Quality is Critical
Not all of us are capable of writing compelling articles that can both inform and entertain, but don't let that stop you. We work with some excellent copywriters who can "ghost write" articles for you. The ideas, of course, have to be yours, but the words can be crafted by someone who specializes in that. Some of the copywriters we're familiar with and can recommend include Anne Lazo of Eagle Soars Marketing, Scott Stadler of Words By Design, Toni Sydor of The Write Direction, and Naoma Welk of Welk Ink.
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May 29, 2009::: Online press releases
are great ways to get one-way links to your web site. For one thing, we know
that Google and Yahoo and others visit the press releases and index them.
Beyond that, other web sites are likely to pick up on a press release and
republish it on their own sites. If that press release has links back to
your own web site, then those links get replicated each time another web
site uses your press release.
May 20, 2009 ::: Sometimes the best
of intentions go unfulfilled. It's been our intention to highlight the
businesses of some of our new clients in this blog, but prior to last month, the last time we did
so was way back in 
May
17, 2008 ::: While it's true that inbound links, and the Google
PageRank they may confer upon your web pages, influence how well you rank,
outbound links are important, too.
Webmasters are always in need of good, relevant content for their web
sites. If you have well-written articles about your area of expertise in one
of the several article repositories on the web, your articles will be found,
picked up, and reprinted on other web sites. The price those webmasters pay
for using your article is that they have to include your own "About The
Author" blurb at the end of the article. A blurb in which you just happen to
include a link to your web site.
It's essential that your articles not be commercials for you; they
need to be useful and informative, with information that readers will find
valuable. There are two very selfish reasons for this. First, article that
tout your products or services are least likely to be picked up for
inclusion on anyone else's web site. And second, a great article with lots
of informative content is more likely to entice a reader to click on your
link at the bottom and visit your web site.
