The Rank Magic Blog

Eric Ward's Link Building Secrets

November 25, 2008 ::: Eric Ward is a master link builder who counts the likes of Amazon, the Discovery Channel and Warner Bros among his list of clients. Earlier this month, Rachelle Money at WordTracker interviewed Eric and extracted some valuable information about link building.

Where do links come from? Are "trusted sites" important? How do you link build? What makes a good link builder? How do I start link building today?

If you're doing (or planning to do) link building for your site, this interview is a good resource.

Does Your Web Site Make the Grade?

November 18, 2008 ::: Website Grader can evaluate your web site's marketing effectiveness. It'll provide you with a percentage grade as well as detailed observations and recommendations for improvement. Here are some of the things it covers:

We recommend you check out your own web site on the Website Grader -- I'd be surprised if you don't learn some things that can help you improve your site.

Bill Hartzer's Search Engine Tip #4 - The Meta Keywords Tag

November 12, 2008 ::: Here's another in our series looking at Bill Hartzer's search engine tips. The meta keywords tag is one of the less important places for keywords in terms of impact on your rankings in the search engines. Back in the 1990s, "meta tags" were all the rage. But they were so easy to abuse that they count for very little today, and Google states that they explicitly ignore the meta keywords tag.

Why bother? Well, first it's very little bother at all. Second, some search engines do factor in your meta keywords tag content. And third, it may be the only place you should list common misspellings of your keywords. Put those misspellings almost anywhere else and they'll be visible in one form or another, making it look like you don't know how to spell.

The meta keyword tag resides in the code for your web page, and  using this page as an example, it might look like this:

Check out Bill's article here.

Spider Simulator

November 7, 2008 ::: Have you ever wondered how your web site looks to search engine spiders? Lots of content on your web site that people can easily see and understand is invisible to the search engines. For example, flash content doesn't register at all with search engine spiders. This spider simulator also includes a link to an article that explains all about how spiders work. Check out this cool tool and see what the search engines see: http://www.webconfs.com/search-engine-spider-simulator.php

Other blogs of interest

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