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"Any sufficiently advanced
technology is indistinguishable from magic."
Arthur C. Clark, 1972
The Rank Magic Blog
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1. Make sure your PDFs are text based. 2. Complete the document properties in Acrobat. 3. Optimize the copy. 4. Build links into your PDFs. 5. Pay attention to the version. Use PDF Version 1.6 (Acrobat 7) or lower for now, since not all search engines are ready for some things in documents created in Acrobat 8. 6. Optimize the file size for search with the PDF Optimizer in Acrobat. 7. Don't place your PDF files too deep in your site structure. 8. Influence the descriptions search engines display by having a keyword rich sentence near the beginning of your PDF. 9. Specify the reading order in Acrobat. 10. Tag your PDFs in Acrobat. 11. Pay attention. If you change your PDF to be sure other stuff (tags, reading order, etc.) don't get changed automatically back to their defaults before you re-post it to your web site. |
For complete treatment of these 11 steps, read the full article in Search Engine Land.
What If Google Had to Design Its Site for Google?
October 22, 2007 ::: For anyone who's ever tried to optimize a web site for high rankings in Google, this tongue-in-cheek web site shows how Google would look if they had to do the same kinds of things the rest of us to to get good rankings. Check it out.
Will My We Site Drop Out of Search Engine Listings If I Don't Pay Monthly For SEO?
October 18, 2007 ::: Jill Whalen of High Rankings® is an internationally recognized search engine optimization consultant and host of the free weekly High Rankings® Advisor search engine marketing newsletter.
In her recent newsletter, she dealt with a question that some of our clients have asked us. I really like her response!
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Question: There is a small business in town
that is paying $200 a month to have another company make sure it stays at the
top of the ranking lists in search engines. Now if there is no new competition,
except maybe a new office every few years, is it necessary to pay them, or could
they do it themselves with the guidance you offer on your website?
Answer: There's definitely no reason for
the business to keep paying that money. Unless the SEO company has done
something shady, once you've got good rankings and have done things right, you
won't suddenly lose them if you stop paying your SEO company. It's really one of
the biggest scams in the SEO industry. |
Much as we at Rank Magic might like a reason to charge our clients a monthly fee in perpetuity, there's really no justification for that. We always tell our clients that good rankings achieved properly will be persistent for months and years without any need to pay for monthly SEO work.
Top Rankings In Google Guaranteed!
Really?
Nope.
The SEO Reputation Problem.
October 15, 2007 ::: According to Scott Goodyear at MarketPosition.com, SEO has a reputation problem. While every web site wants to have a top ranking (or 20) in Google, web site owners can get burned by search engine marketers who over promise and under deliver. Because of this and other issues, some view SEOs as "sharks circling the unwary"; not unlike used car sales people and ambulance chasing lawyers. Scott summarizes his attendance of the "The SEO Reputation Problem" session at The Search Engine Strategies Conference in San Jose and offers a few thoughts on the issue.
Should You Hire A Search Engine Consultant?
October
9, 2007 ::: As a small-business owner with a Web site, you know
that one of the most important things you can do is get your site ranked
high on a search-results page at
Google,
MSN/Live and
Yahoo. But how to
achieve that high ranking?
You've learned all about keywords, link building and unique page titles. The question is, how do you do it? And should you go it alone or call in the hired guns?
"The right answer is somewhere in between," says Gord Hotchkiss, CEO and president of Enquiro, a search marketing agency, and the chairman of SEMPO, a nonprofit organization serving the search-engine marketing industry. "It needs to be a partnership," he says. "You don't want to lose control."
| First, beware guarantees. "If it sounds too good to be true, it is," says Hotchkiss. "We would all love to have guarantees, but no one has that influence over what Google shows as No. 1. A guarantee is a red flag." Over-promises can lead to "black hat" practices--like keyword stuffing and link farming--which can get a site banned from search engines. Once that happens, it's very hard to get back in Google's good graces. |
Naomi Grossman's article in Forbes explains the pros and cons of doing your own SEO and of working with an SEO consultant. Read the article here.
I Got Traffic. Now What?
October 3, 2007 :::
Congratulations! Through diligent keyword placement, content creation, and
internal and external link development, you and/or your SEO consultant have
optimized your site to attract search engine visitors for your top related
keyword phrases.Now that they're coming, how do you get them to stay? And more importantly, how do you get them to buy?
It's a lot easier than it looks. Jon Rognerud provides 11 techniques, that should assure higher conversion rates, more sales and, best of all, more money in your pocket. Here are the 11 techniques in bullet form – read the article for details:
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