The Rank Magic Blog

Natural SEO Yields Higher ROI than PPC

September 25, 2005 ::: According to the results of the iProspect Outsourced SEO Metrics & ROI Study, 35% of the surveyed organizations that promote their web sites with natural search engine optimization (SEO) and pay per click advertising recognize a higher return from SEO.

This compares to just 11% of marketers who report that PPC ads produce higher ROI. That means that three times as many webmasters who can measure the ROI of each method recognize a higher ROI from natural SEO than from PPC advertising.

Just another reason Rank Magic focuses on natural search engine rankings.

Google Pilots New Webmaster Communications Initiative

September 20, 2005 :::  According to Threadwatch, Google has "confirmed a pilot project to 'open up communications' with webmasters they feel are breaking their guidelines. Emails are being sent to selected websites flagged for removal from the Google index."

They quote a Google representative as saying "Google is trying out a pilot program to alert site owners when we're removing their site for violating our guidelines. JavaScript redirects are the first trial, but we've also sent a few emails about hidden text, I believe."

Worm Redirects Google Searches For Profit

September 16, 2005 :::    According to SecurityPipeline.com, a new worm modifies the infected PC so attempts to search using Google are directed to a spoofed site that looks like the real thing, but with different sponsored links to drive traffic to sites the hackers have selected.

Searches run on the spoofed version of Google return results similar to the real Google, but in some cases, the sponsored links -- top-of-the-page and right-side links to e-commerce sites that have paid for the placement -- are different.

Are There Really Safe Ways to Get High Search Engine Rankings?

September 14, 2005 ::: If you want to get long-term results with your web site, you should use ethical search engine optimization methods*. Ethical search engine optimization takes more time but the results also last much longer.

Instead of trying to trick search engines, focus on building the content of your web site. Make sure that your web site is optimized for high search engine rankings and that related web sites link to your site.

At Rank Magic, we use only ethical search engine optimization methods and if you do your own SEO, we recommend that you do the same. Ethical SEO techniques produce lasting results and don't offend search engines.

Search engines consider the following search engine optimization techniques as attempts to spam their results and can BAN your web site from their results if you use them. For that reason, we never use or recommend them:

• automatically generated doorway pages

• cloaking and false redirects

• keyword stuffing

• hidden text or hidden links

• pages loaded with irrelevant words

• duplicated content on multiple pages

• misspelling of well-known web sites

• unrelated and centralized link farms

• other methods that try to trick search engines

You might get short term results with these techniques but it's very likely that your site will be banned from search engines if you use any of them.

Search Engine Market Shares for July

September 10, 2005 ::: Search engine market shares for July 2005: Google - 46.2%, Yahoo! - 22.5%, MSN - 12.6% by ZDNet's ZDNet Research -- Nielsen//NetRatings published the search engine shares for July 2005. Google led the market with 46.2% share, followed by Yahoo! with 22.5% and MSN with 12.6%. Between June 2005 and July 2005 Yahoo!, MSN and MyWay search gained traffic, while Google and AOL lost market share.

New Classified Search Engine

September 7, 2004 ::: There's a new search engine out there for searching local classified ads -- www.oodle.com

Google Uses Pizza to Recruit Employees

September 3, 2005 ::: Computer Science and Computer Engineering students are being wooed by Google with pizza. I'll take sausage, peppers & onions, please!

Rank Magic
is a Division of
Treloar Associates

voice 973.887.0778
toll-free 866.RankMagic
(866.726.5624)
fax 973.887.0789