Bill Treloar, owner of Rank Magic, is proud to announce a new group training class being offered through a partnership with Home & Office Computer Training’s Entrepreneur University.  This class will enable you, as a business owner, to build search engine optimization (SEO) skills.

The Secrets to Do-It-Yourself SEO explains (in plain English) how the search engines work and how you can leverage the power of your own web site and others that link to it so that you achieve improved rankings in Google, Yahoo, Bing and the other search engines. A workshop will teach you how to select the best keywords, how to use them on your web site, how to build link popularity, and how to track your improving rankings in the search engines.

The class requires a minimum of 3 attendees and will hold a maximum of 8, to ensure the students get the personal attention and focus they deserve. The coaching session will be 3 hours of skill building using the web browser on your laptop.  It will be held on Wednesday, February 9 from 11:30 to 2:30pm and lunch is included. This unique group learning experience is $99 per attendee.

Bring your laptop and power cord to Home & Office Computer Training’s Coaching Center in East Hanover, on the corner of Mt. Pleasant Avenue and Hanover Road, East Hanover. For those attendees who don’t have a laptop to bring, Home & Office Computer Training has a limited number of laptops to use as loaners.

Registration is easy – simply email coach@njpctraining.com up to 48 hours before the class. They accept checks and credit cards. Questions can be emailed or directed to Susana Fonticoba at 973-952-0053.

Don’t miss this opportunity to drive more potential customers to your web site with this convenient and productive business skill building course.

Darlene Victoria Gonzales runs A Virtual Perception, a podcast targeted at virtual assistants and home-based business owners. She recently interviewed Bill Treloar, owner and principal SEO consultant of Rank Magic for an overview and introduction to Search Engine Optimization.

Episode 78 of her podcast is entitled SEO Challenged? Start Here. In it, Darlene questions Bill about many aspects of search engine optimization for small business web sites:

• What is SEO?
• What about meta tags?
• Why is the difference between text content and graphical text important?
• Why can’t someone be good at both web design and SEO?
• What’s the most powerful place to put your keywords?
• What main two factors control where you rank in search engine results?
• What are some link building best practices?
• What’s the Duplicate Content Penalty?
• What constitutes a good ranking?
• What are some of your favorite SEO tools?
• What’s Google PageRank?

Have a listen!

I‘d like to welcome some new clients who’ve joined us since last April. We’re looking forward to seeing some great rankings for them.

Diamond Filter distributes standalone and countertop water cooler filtration systems in New Jersey. They require no water hookups and they deliver easily replacable filters at just the right interval to keep you drinking pure, tasty water year round.

Tank Solutions provides residential underground fuel storage tank testing, removal & replacement in New Jersey. They also do soil testing and environmental remediation.

HockeyBOSS sells the best ice hockey and roller hockey equipment and gear online. Located in New Jersey, they’re satisfying hockey players and coaches nationwide.

Environmental Waste Management Associates, LLC (EWMA) is a full-service environmental consulting and remediation firm. They’re experts in environmental assessment, site remediation, environmental compliance, and litigation support.

Barry Herman Entertainment provides event planning and entertainment for corporate events, personal events like weddings and bar mitzvahs, charity events, theme parties and more.

Home & Office Computer Training offers private coaching and group training sessions to help you come up to speed in the software you need to use for business or personally. They can even help you make the right buying decision for your next PC or Mac.

It kinda snuck up on me, but I’ve been doing SEO for ten years now: three under the name of Treloar Associates and seven as Rank Magic.

I owe it all to Blanche (my wife). She decided shortly after starting to do private tutoring for kids with learning disabilities that she needed a website. I created one in FrontPage (it’s still the original design) for A+ Home Tutoring. It was immediately apparent that the site would be useless unless people could find it, so I learned SEO and optimized it. That worked so well (look up NJ tutors even today!) and was so much fun that I started doing more and more of it until it’s just about all I do.

Ten years. Feels like I should celebrate.

I‘d like to welcome some new clients who’ve joined us since November. We’re looking forward to seeing some great rankings for them.

• Hullco-Layton Garage does expert restoration of antique, classic and muscle cars
• Springworks provides digital imaging services, trade show graphics, exhibition design and much more.
• Atlas Chiropractic & Rehab offers Atlas Orthogonal chiropractic services and rehabilitation in Clifton, NJ.
• SiteFire Video produces outstanding online video marketing for your web site and for social media like YouTube.
• Dr. Joann Somers is an obstetrician and Gynecologist in Livingston, NJ who specializes in female urinary incontinence.

From a well-known and respected SEO company in the northeast, comes this quote:

We’ve listened to our clients, the economic climate, and what we like doing as a company and have decided to offer a Small-Business SEO package that starts at $749/month. We believe this is a reasonable price that is affordable to any small business that is serious about optimizing their website.

Many of our clients achieve long-term high rankings (many months and even years) for about the equivalent of only four months of their service. If you’d like to learn more, ask for our free Overview & Pricing Guide.

I’d like to welcome some new clients who’ve joined us since June. We’re looking forward to seeing some great rankings  for them.

• Barry Gartenberg is a business attorney in Springfield, NJ with a wealth of experience running businesses.

• Ome Caterers is New Jersey’s premier caterer offering gourmet off-site catering in the New Jersey/New York City area.

• Glenn Kaplan is a personal injury lawyer and workers’ compensation attorney in in Randolph, NJ.

• Evan’s Auto Care is an expert car repair shop in Cincinnati, Ohio.

• Party On With Natalie caters parties and events for young and old alike throughout New Jersey.

• Anytime Service offers outstanding appliance repair services in New Jersey and nearby Pennsylvania and New York.

Sometimes the best of intentions go unfulfilled. It’s been our intention to highlight the businesses of some of our new clients in this blog, but prior to last month, the last time we did so was way back in June of last year. In April we began to catch up a bit,  and we’d like to introduce some more clients who’ve joined us since then.

• List It For a Buck has online classifieds for only a buck apiece.
• Humphrey’s Insect Control offers expert home pest control and extermination in New Jersey.
• Bumperguard is a great new product to protect your bumper from dents and scratches in parking lots and on-street parking.
• Bograd’s Fine Furniture is an up-scale tradition in New Jersey.
• ASK Productions helps you find your pursuit of happiness through Instantaneous Transformations.
• Dr. Rose’s Remedies provide natural treatment for many pet skin conditions.

Sometimes the best of intentions go unfulfilled. It’s been our intention to highlight the businesses of some of our new clients in this blog, but prior to last month, the last time we did so was way back in June of last year. Last month we began to catch up a bit,  and we’d like to introduce some more clients who’ve joined us since then.

• Doug’s Car Care is a full service car repair shop in Jacksonville, NC.
• Health Waters, Inc. is New York/New Jersey metropolitan area’s distributor of Mountain Valley Spring Water.
• Nature’s Helper Medical Clinic provides naturopathic medicine in Windsor, CT.
• Delicious Italian Gifts sells the finest imported and domestic Italian food and gifts online.
• Ophthalmology Associates of Bay Ridge is a multi-specialty eye care group that offers a wide range of services, including LASIK eye surgery from their office in Bay Ridge, Brooklyn.
• Northstar Cruises is a New Jersey travel agency specializing in cruises.
• USA Automotive is a Raleigh, NC car repair shop offering complete automotive service including brakes, mufflers, and tires.
• Garden State Soapstone is a soapstone installer serving NJ, NY, PA and DE selling and installing countertops, sinks and more.
• Easy Access Stairlifts provides stairlifts and other accessibility products to the NY Hudson Valley Area, Northern NJ and Northeastern PA areas.

Because of the growing importance of social bookmarking and the increased attention it’s getting from the search engines, we’re adding a social bookmarking component to our normal link building services for Rank Magic clients. Now in beta mode for evaluation, we’re submitting clients to five major bookmarking sites: Delicious,Digg, Facebook, StumbleUpon, and Yahoo! Buzz.

If this works out well, we may expand to more sites. If you have a favorite that’s not on our list, drop us a line and we’ll consider adding it.

If you’re not a client of ours, let me recommend that you submit your own web site to these sites. In fact, even if you are a client of ours, it can’t hurt to submit yourself. If we’ve already submitted you, your submission will count as another favorable vote for your site and improve your rating.