search engines

Search Engine Market Share

Search engine market share- Google then Bing and then YahooWe haven’t reported on the respective market share among the three top search engines for more than a year and a half, and we see most trends continuing. About three years ago Google had 64% of all US searches, Yahoo had 16% and Bing had 14%. That changed n 2012 when Google’s share improved to 66%, Bing improved  to 15% and Yahoo dropped to 13%, their lowest share of the market yet. That moved Bing into second place for the first time.

Google & Bing Up, Yahoo Down  — Again

Now Google’s share has improved to almost 67%, Bing is up to 18% and Yahoo is down to 11%, their lowest share of the market yet. Ask has about 2½ % of the search market and AOL continues to come in at about 1½%. So the big three still monopolize search and their share has increased over the past year and a half, from 94% to 96%. That’s why in our reporting, we don’t bother with rankings other than at Google, Yahoo & Bing.

Need help getting found in Google, Bing & Yahoo? Request our Overview & Pricing Guide via the button on the right.

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Search Engine Market Share

New search engine ordering - Google then Bing and then YahooWe haven’t reported on the respective market share among the three top search engines for a little more than a year, and we see some new trends going on. A year ago Google had 64% of all US searches, Yahoo had 16% and Bing had 14%. That’s changing.

Google & Bing Up  — Yahoo Down

Now Google’s share has improved to 66%, Bing is up to 15% and Yahoo is down to 13%, their lowest share of the market yet. That moves Bing into second place for the first time.

Ask has about 3% od the search market and AOL comes in at about a percent and a half. So the big three still monopolize search adding up to 94% of all searches.

Need help getting found in Google, Bing & Yahoo? Request our Overview & Pricing Guide via the button on the right.

The Evolution of Search in 6 Minutes

Interesting video from Google on the evolution of search, from Larry Page & Sergey Brin’s initial graduate project at Stanford to where it’s headed in the future.

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Bing & Yahoo Search Share Increases

Last month, Bing and Yahoo increased their share of total US searches, at the expense of Google.

BingGoogle now accounts for 64% of searches, Bing powered search  accounts for 30%. Both Bing and Yahoo are powered by Bing now; Yahoo gets 16% of searches and Bing gets 14%. All the remaining search engines split the remaining 6% of US searches.

Google’s share is down  by 3% last month, Bing’s share is up 6% and Yahoo’s share is up by 5%, continuing the improving trend for the Bing-powered search engines.

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Bing Now Powers Yahoo Search Results

Yahoo!The Yahoo/Bing “merger” has happened within the past two weeks in the US and Canada. Searches on both Yahoo and Bing are now powered by Bing’s index and pay per click (PPC) results on both will be combined soon. Both companies see this as a big deal, especially in terms of helping them compete with search goliath Google, which still gets about 70% of all searches.

BingThis doesn’t, however, mean that results on Bing and Yahoo will be identical. While both are using the same index (the list of pages on the web with information about their content and linking), the two search engines maintain different algorithms. That means that different ranking factors are being weighed more or less heavily by each of them.

We can expect rankings in Bing and Yahoo to resemble one another more closely than they used to, but our client rank checking shows they’re still quite different.

Web Pro News has a video news report that goes into more detail on this and some of the implications for SEO.

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June 2010 U.S. Search Engine Rankings

GoogleGoogle Sites led the U.S. core search market in June with 62.6 percent of the searches conducted, followed by Yahoo! Sites (up 0.6 percentage points to 18.9 percent), and Microsoft Sites (up 0.6 percentage points to 12.7 percent).

Both Yahoo! Sites and Microsoft Sites have experienced gains due in part to the continued utilization of contextual search approaches that tie content and related search results together. For more detail on contextual searches, please read this post on the comScore Voices blog.

Ask Network captured 3.6 percent of the search market, followed by AOL LLC with 2.2 percent. More from comScore here.

At Rank Magic, we’re changing our keyword ranking reports to focus on Google, Yahoo! and Bing alone. We’ve found that including other search engines tends to confuse our clients, and since the three top search engines account for more than 94% of all searches it makes little sense to worry about tracking the others.

Dealing with Bad Press in Search Engine Results

Bad PressNo matter how good your company is, someone may still write something negative about you, even if you tried your best to help them.

A customer might write negative comments about your company in their blog or one of your competitors might try to damage your reputation by creating false comments about you. One of our clients turned down a job applicant who then retaliated by writing negative, false reviews about them in several places on the web.

What can you do if web pages with negative comments appear on the first page of a major search engine?

1. Fix the problem (if there is a problem)
If people write negative reviews about your company, the first thing that you should do (if the allegations are true) is to fix the problem that caused the negative review in the first place.

2. It never hurts to ask
Send the webmaster of the web page with the negative review a polite email and ask for removal of the negative comments. Many webmasters will cooperate if you explain the issue, especially if the negative review is false or libelous.

3. Give web pages with positive reviews a bump
If the webmaster does not want to remove the negative review, find websites that contain positive comments about your site. Link to these pages from your own website to increase the link popularity of these pages. The more links the pages with the positive reviews have, the higher they will be ranking in the search results.

If appropriate, bookmark web pages with positive remarks about your website on social bookmark sites such as Digg, Delicious and Faves.

4. Request testimonials from delighted customers
If you receive positive feedback from customers, ask them to write a review on,, Yelp, Angie’s List, Judy’s Book or similar sites.

5. Add your website to company wiki pages
Websites like allow you to create an article about your company. If your company is large enough, you might even create an entry in Wikipedia. These Wiki pages will also appear in the search results when someone searches for your company name.

6. Make sure that your own website tops the search results
If your own website comes first for your company name then many people will click on your link and not look further. Rank Magic can help you achieve that.

Search Volume Up nearly 50% in 2009

Search Volume was up in 2009Not surprisingly, Google and its affiliated sites maintained their position at the top of the 2009 search market. We reported on that graphically in December. A bit more unexpected was the overall growth in the number of searches, at 46%.

“The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide,” said Jack Flanagan, comScore executive vice president, who authored the report. “Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks. If you equate the advancement of search with the ability of humans to cultivate information, then the world is rapidly becoming a more knowledgeable ecosystem.”

The US constitutes the largest individual search market in the world with 22.7 billion searches, comScore found, or or approximately 17 percent of all searches worldwide.

About 88 million searches originated on the Google network, a 58 percent increase from 2008. A bit over 9 million were made on  Yahoo, which saw its own total jump 14 percent over the previous year. Chinese search engine Baidu finished third. But it was Microsoft, spurred by Bing, which showed the second-strongest growth out of the sites comScore measured, jumping 70 percent to 4.09 million searches. Russian search engine Yandex achieved the most considerable gains, growing 91 percent to 1.9 billion searches.

You can read the full report here.

Which Search Engine Is Best?

Clearly, the three main search engines are GoogleYahoo and Bing, and Google serves far more searches than the others (see the post below). But which is actually best? In other words, which gives you the results you’re actually looking for?

Now you can find out.

Conduct a blind test. Just go to BlindSearch, enter your search query, and review three sets of results, side by side. Mark the best one, and then BlindSearch will reveal which sets of results came from which search engine.

Blind search results for a query in Google, Yahoo and Bing.

How Important is Google?

How important is Google, really? We all know that Google gets more searches than the other search engines. But how much more does it get? Check out this chart from Pole Position Marketing, based on the Nielsen ratings. Pretty impressive.

Search engine traffic rankings, October 2009

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