Search Engine Positioning (SEP)

Search engine optimization (SEO) and Search Engine Positioning (SEP) are often used interchangeably to refer to techniques that improve your website ranking in the search engines. Rank Magic treats search engine positioning as broader in scope than search engine optimization, though both are related to search engine promotion.

Website Ranking

Web site ranking is what you need to generate increased business from your company's web site. Web site ranking refers to the position your web site appears in on a search engine when a potential client searches for your products or services. If your web site ranking is in the top ten, that usually means you're on the first page of the listings. That's an enviable place to be! If your web site ranking isn't in the top 30, then you can figure your potential clients are giving up (or finding a competitor!) before they ever see your web site listed. You need to be in the top 30 for most or all of the essential keywords potential customers will use. You want to be in the top ten. And you'd love to be at #1. Your web site ranking is critical to your search engine promotion success.

Search Engine Promotion

Search engine promotion consists of all the things you can do to increase the number of potential clients who know about and visit your web site. Some of those search engine promotion activities include:

• SEP (Search Engine Positioning)
• SEO (Search Engine Optimization)
• Increasing your link popularity
• Placing your web site on business cards, brochures and other printed materials
• Placing your web site in ads and press releases
• Placing your web site address on vehicles
• Featuring your web site in emails
• And so on . . .

Search Engine Positioning

Both search engine positioning and search engine optimization are concerned with ensuring effective website ranking in the search engines. When Rank Magic speaks of search engine optimization, we're speaking of improving your website ranking in the search engines, like Google, that rank web sites on their merits, without regard to any payment for high placement.

When we speak of search engine positioning, however, that includes pay for performance engines which serve up paid listings (think of them as ads) in order based on how much the web site pays for the ad. The payment is usually based on how many people see the ad, or on how many people actually click on the ad to visit the web site.

Search engine directories are a bit different from the typical search engines in that users can drill down through a hierarchy of topics to find websites in a specific topical category. Generally, the websites are listed within a category alphabetically by the website name, so website ranking is not truly an issue in the directories. Nevertheless, listing in a search engine directory can help your website ranking in other search engines through its effect on your link popularity.

Some other search engine promotion tactics can be implemented on your own, and Rank Magic offers advice and consulting, as well as tools to facilitate those efforts.

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What's Here?

Website Ranking

Search Engine Promotion

Search Engine Positioning

What's Related?

Search Engine Optimization

Link Popularity

Search Engine Marketing Through Pay Per Placement Ads

The Major Search Engines

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