Rank Magic's
SEO Ethics
- Rank Magic will never intentionally do harm to a client. We will avoid
any technology or practice that is likely to result in having the client
site removed from search engine indexes or directories, or have its
position in the rankings penalized.
- We will never intentionally violate any specifically published
and enforced rules of search engines or directories. Should rules and
guidelines change (as they often do), we will promptly take action to
comply with the changes as they apply to all clients. Where rules and
guidelines are unclear, the we will research best practices and/or seek
clarification and approval from the appropriate search engine before
continuing to utilize any potentially risky technology or procedures.
- We will never intentionally mislead, harm, or offend a
consumer. Individuals utilizing a search engine to visit a site of our
client will not be misled by our optimization practices. This includes
techniques like "bait and switch" where the client page does not
substantially contain and is not clearly related to the optimized phrase.
- We will never intentionally violate any laws. This involves
the deliberate and continued violation of copyrights, trademarks, or
servicemarks. We will also not violate laws related to spamming as they
may exist at the state, federal, or international level.
- We will never falsely represent the content of the client
site. This includes the practice of presenting different versions of web
pages to different users except where that information is altered solely
to meet browser specifications and needs, sensitivity to regional factors
such as language, or product specific needs. This also includes using
“doorway pages” to present one set of content to search engines and
another set of content to visitors. In general, all requests for a
specific URL should be served identical HTML by the web server.
- We will never falsely represent others work as our own. This
includes the taking of work from others in whole or in part and
representing this work as having been done by Rank Magic. We will never
make verbatim copies of the work of others (instead of authoring original
work) without the prior consent of the originating party.
- We will never misrepresent our own abilities, education,
training, standards of performance, certifications, trade group
affiliations, technical inventory, or experiences. This includes
quantifiable statements related to project timetables, performance
history, company resources (staff, equipment, and proprietary products),
and client lists. Guarantees will be restricted to items over which Rank
Magic has significant and reasonable control.
- We will never participate in a conflict of interest
without
prior notice to all parties involved. This includes the practice of
choosing to emphasize one client over another in competing keywords
because there is more personal gain for Rank Magic (or for any other
reason). This does not mean that Rank Magic may not represent multiple
clients for some of the same keywords, but all clients will be treated
equally and all will receive equal best effort in their Search Engine
Optimization.
- We will never knowingly set unreasonable client expectations.
This includes the practice of accepting more than a reasonable number of
clients competing for the same keywords and implying that all will be in
the top positions in the search engines. This also includes giving the
impression that results can be obtained in an unreasonable amount of time
given the known condition of the search engines, client web site, and
competition.
- We offer clients both internal and external dispute
resolution procedures. This includes the publishing of
our phone
numbers on our web site, and contracts (if used) that include sections
discussing dispute resolution.
- We will protect the confidentiality and anonymity of our
clients with regards to privileged information and items implying
testimonial support for us. All members of our staff are bound to protect
information that is not generally known insofar as it may harm our client.
We will not publish testimonials or proprietary logos of clients, press
releases, or any other material discussing our clients without explicit
approval.
- Rank Magic will work to the best of our ability to increase or retain
the rankings of client sites. Clients are contracting for fee with us in
order to obtain and retain search engine placement. We recognize our
obligation to use appropriate and allowed technology and methodologies to
improve and/or retain the rankings for our clients in the face of changing
search engine technology, competition, and client web site needs.
Contact Rank Magic
today for ethical, organic search engine optimization.
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