Search engine optimization for small and very small businesses.
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The Search Engine Optimization Process

The Search Engine Optimization Process

Search engine optimization (SEO) is the process of modifying a website and the links that point to it from other websites so that it appears higher in the list of results of major search engines when users search for your products or services. This is sometimes called website optimization.

All the major search engines use proprietary systems of evaluating web sites against keyword phrases entered by people as they determine how to rank all the different web pages. Proper search engine optimization, such as that done by Rank Magic, ensures that a website appeals to all of the individual search engine ranking algorithms. And it uses “ethical” methods that are approved by the search engines, preventing your site from being penalized for employing sneaky or spammy techniques.

The Goal of Website Optimization

seo-puppetOur goal at Rank Magic is to always strive for that #1 ranking. You and we realize that’s an impossible goal to achieve for every keyword and in every search engine, but it nevertheless is the goal. After #1 rankings, a top 10 ranking is better than a top 20 ranking, and a top 20 ranking is obviously better than a top 30 ranking.

But after the top 30, you might as well not even be on the list, because almost no one bothers to dig down deeply enough to find you.

The Steps of Effective Search Engine Optimization

There are two main things that govern where you rank: Relevance and Reputation. Relevance has to do with the keywords people search for and your web site’s on-page optimization for those keywords. Reputation has to do with off-page factors, mostly your link popularity: the number and quality of other web sites that link to yours. At Rank Magic, we address both factors.

Relevance: On-Page Optimization

  • Customers are searching for you. Whether they find you depends on the effectiveness of your SEOKeyword identification, prioritization and selection is the first and arguably the most important phase of search engine optimization. It does you no good to be optimized for the wrong keywords or for keywords no one ever searches for. Once the best keywords for your site have been selected, we provide a rankings report showing how you rank for those keywords before any optimization work is done.
  • Next, detailed optimization recommendations are formulated that position your keywords on the appropriate pages, in the proper places, and with the proper frequencies to gain high rankings in the search engines.
  • Those recommendations are implemented next: text is rewritten, web pages are re-coded, and so forth. Rewriting text is your responsibility, perhaps with the aid of a copywriter, and any re-coding is the responsibility of your webmaster. We won’t get in the way between you and your webmaster, but we do offer unlimited support to both of you until your website is properly optimized.
  • Finally. the optimized pages are submitted to the major search engines so they will visit them promptly and properly index them for effective retrieval when users search for related keywords. Once the search engines have had a chance to update their databases, we will provide a Keyword Status Report showing exactly what results have been achieved from your search engine optimization.

Reputation: Off-Page Optimization

link-buildingThis part of an SEO campaign for your site is a program to achieve adequate link popularity. Link popularity refers to the number and quality of web pages that link to pages on your site. It’s reflected in Google’s PageRank score, which affects how highly you rank in Google. Google no longer shares PageRank values with the public; we use MozRank as the best approximation of PageRank. Link popularity is an essential component of SEO: if there are no other pages with links to your site, you may not be found on Google at all!

See how Rank Magic builds your link popularity.

To the extent that you’ve selected effective keywords, these steps should bring substantially more visitors to your website. And to the extent that your website does an effective selling job, these steps should bring in more revenue to your business. And that’s what it’s all about!

Contact Rank Magic today to get started on your website optimization!

Average Rating:
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  • April 14, 2017
    Laurel L.
    Timely, personalized customer service, excellent support.
    Rank Magic, LLC
    Thanks, Laurel! I'm pleased our work is bringing you new business. Please call me if you have any questions.
  • February 28, 2017
    Vincent C.
    Rank Magic has raised my firm's visibility on the Web. Their newsletter is top-notch and their customer service is fast, responsive and accurate. And they provide all this service at reasonable cost.
    Rank Magic, LLC
    Thanks, Vince. It's nice to see your web authority continues to improve.
  • February 18, 2017
    Arthur B
    Has helped to make our business sucesfull.
    Rank Magic, LLC
    Thanks, Art. I look forward to continuing to work with you and Brody.
  • February 15, 2017
    John C
    I use Bill for my SEO work. He has always been very responsive and my results are outstanding.
    Rank Magic, LLC
    Thanks, John. You've been very responsive and that's contributed to our success to date. I look forward to continuing to improve your online visibility..
  • January 23, 2017
    Sall S
    Bill is great at explaining things to this tech novice, and making appropriate suggestions to meet my needs. Very reliable - will always call and email me back!
    Rank Magic, LLC
    Thanks, Sally. The more we talk, the better things work so I always welcome your questions.
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