Web Site Development
Synergy Between Web Site Development and Web Site Optimization
A critical part of Internet Marketing is the
design of the web site itself. Web
site optimization can give you high search
engine rankings that bring traffic to your web site. But if your web
site development doesn't result in a web site that accomplishes certain
essential goals, those visitors won't be translated into revenue. What are
the critical responsibilities your web site design and development have in this mission?
- Establish your credibility
- Convey your business's personality
- Attract new clients/customers you wouldn't get
without the Internet
- Establish the need for your products/services
- Provide pre-sales information
- Provide value-added information for existing
client/customer base
- Obtain marketing information, like email
addresses of interested potential clients/customers
- Make the sale
- Encourage repeat business
- Full color
- Multiple pages convey far more information than
any ad
- Include your logo, artwork, and other business-identifying elements
easily
- Include color photographs, price lists, menus, lists of services,
professional affiliations . . . anything you can think of to set your
business or practice apart
- Dynamic response: prospective customers, patients or clients can contact
you immediately and directly from your web site
- Listed topically and locally, like Yellow Pages, but ...
- Full color
- You can provide much more information
- Your target audience can be given multiple convenient ways to reach you,
not just your phone number
- All the advantages described above, plus ...
- Change as your business changes without waiting for next year's Yellow
Pages
- Change your web site as often as you like to keep it interesting and to
encourage people to return to it
- Generate good will
- Provide public service information of value to your target audience,
making your web site a valuable addition to your business or practice
- Demonstrate your value with original articles, suggestions, and tips for
your target audience
- Provide links to other related resources that augment the value and
authority of your web site and your business or practice
- Affordable!
- Less costly than signage or billboards
- Not only more flexible than newspaper ads or a feature in the quarterly
Community Review, but actually can be less expensive while providing much
more information
- Much less expensive than any comparable Yellow Pages advertisement
- More affordable than radio advertising
- Don't even mention television!
A Web Site with High Search Engine Rankings
From the Beginning
Web sites designed in the traditional manner,
without regard for achieving high search engine rankings, spend an
inordinate amount of time being almost totally unproductive in terms of
bringing in new business. It takes time for web site optimization to be
completed and ultimately reflected in high search engine rankings across all
of the major search engines. If your web site is initially designed
with one of its objectives being high search engine rankings, you can reap
the benefits of enhanced targeted traffic to your web site in the shortest
possible time.
Web Site Optimization
During
Web Site
Development
Not only do you save time, but you also save
money. When pages on your web site are designed and written with
search engine optimization in mind, they're optimized to begin with.
Certainly that takes less time on the part of your webmaster than designing
the web pages and then going back and making substantial changes to
implement web site optimization techniques.
If you're considering developing a new web site,
Treloar Associates (the parent company of
Rank Magic) is the ideal choice to create a web site that will
achieve high search engine rankings from the beginning. As both web design
experts and web site optimization experts,
Treloar Associates has the ideal
mix of skills to get your new web site off on the right foot. Contact
Treloar Associates now for a free initial consultation.
|
What's Here?
Synergy
Comparison to
Newspaper Ads
Comparison to
Yellow Pages
Web Site Optimization
During Web Site Design
What's Related?
Treloar Associates
Special: Money Back Offer!
FREE process overview
and pricing guide
|
SEO Beats PPC in
Generating Leads
2/14/2005
Baltimore staffing company
Allegis Group found that organic search engine optimization
really paid off. They went from 30 leads a month to 30 leads a day while
paying 40% less for paid ads on the search engines.
Read the full article on B2BOnline.com. |
|
