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"Any sufficiently advanced
technology is indistinguishable from magic."
Arthur C. Clark, 1972
Keyword SelectionThe Key to Website Marketing: KeywordsPotential clients and customers will look for you be searching the web for phrases relating to the products or services they need. Those phrases are called keywords, even though they're almost always multiple word phrases. Top Search Engine Ranking Is Based on KeywordsYou can easily achieve top search engine ranking if you don't care about what your customers search for. It's easy to get top search engine ranking for a keyword like "Bob's Pine Trees". But consider how many potential new customers will be searching for Bob's Pine Trees? They don't know about Bob's Pine Trees. That's exactly why they're searching the Internet! So what will they be searching for?Most likely they'll be looking for keywords like "white pine trees", "blue spruce seedlings", "evergreen plants" and such. And since pine trees for planting are a local business (gardeners in Massachusetts don't want to buy their seedlings from an outfit in Nevada), people often add regional qualifiers to their searches and look for "evergreen seedlings in Virginia". Increased Website Traffic Depends on the Right KeywordsYour website marketing campaign needs to optimize your web site for the "best" keywords. How do you know which are the best? Rank Magic helps you! From a small seed list of keywords, Rank Magic employs brainstorming technology to identify hundreds of potential keywords that are related to your business, and that customers may use in searches. We augment that list with meaningful statistics about how often each keyword has actually been used in a search, how often it's likely to be used in a typical day, how many competing web sites match on that keyword, and how difficult or easy it's likely to be to achieve top search engine ranking for that keyword. Then Rank Magic talks with you about these keywords. We recommend those we think are the best. Then we reality test that against your expertise in your business. We need to ensure that the keywords we select are focused on what your customers will be looking for and what you can provide to them. And we need to ensure that the keywords we select are used often enough to justify the effort. The end result is a list of keywords that are uniquely focused on your business so that people who find you with those keywords are essentially pre-filtered and targeted customers who are looking for what you sell. Those are the most valuable visitors your site will ever receive! Keyword selection is the building block on which all the rest of your website marketing efforts are built. If you select keywords that no one ever searches for, the rest of your search engine optimization efforts are in vain. You may get top search engine rankings for your selected keywords. But if they aren't used in searches, or if they aren't well focused on your business, they don't translate into website traffic for you. Rank Magic works closely and intensively with you on the keyword selection process because it's the most important part of the process. This is one of the reasons our website marketing services are so successful in generating revenue for our clients. High search engine rankings are nice, but we should never lose sight of the true goal, which is increased business. Rank Magic is uniquely focused on that goal.
Here's an interesting article on selecting the most powerful keywords. Contact Rank Magic today to get started on your website marketing and achieve top search engine ranking and increased website traffic! |
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