Search engine optimization for small and very small businesses.

6 Website Redesign SEO Secrets Your Developer May Not Know

Website redesign considerationsIf you’re redesigning a web site that has decent visibility in the search engines, you’re at risk of de-optimizing it and seeing some of your rankings drop or even disappear. We’ve seen some businesses get their web sites redesigned without consideration of SEO and end up with a site that could never be found in the search engines. About the worst case scenario is having your new design be an all-flash website.

Here are six issues you and your web designer need to keep in mind when redesigning your web site to preserve your rankings.

  • Make sure you have search engine friendly site architecture
  • Avoid duplicate content on eCommerce sites
  • Properly redirect any renamed pages
  • Search engine friendly navigation menus – avoid DHTML and Flash navigation
  • Retain the ability to specify headers, titles, URLs, alt attributes and meta tags
  • Be careful with session IDs – feed only clean URLs to the search engines

You’ll want to know more about each of these. You’ll find a terrific discussion of them all here, along with some specific recommendations..

1 Comment
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