Search engine optimization for small and very small businesses.

Advertisers Lost $800 Million to Click Fraud Last Year

In a blog entry at Search Engine Watch, it’s reported that a click fraud study that claims 14.6 percent of all clicks and $800 million worth of fraudulent clicks were charged to advertisers.

The study conducted by Outsell Inc., a market researcher in Burlingame, seems to have been a survey of “407 online advertisers representing a cross-section of U.S. business.”

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