Search engine optimization for small and very small businesses.

Aggressive Link Building: Beware

Google says, “Don’t buy links to increase link popularity.” Many web site owners say they have little choice because no one will link to them otherwise. Most mainstream SEO companies, including Rank Magic, agree that aggressive linkers don’t deserve emulation. There is no question the search engines’ combat against aggressive linkers has gotten more aggressive.

In fact, Sage Lewis writes “It shook me a bit when I realized how easy it is for a search engine such as Google to detect sites using paid links or boilerplate linking tactics.” He goes on to develop a thought experiment on how he would approach the issue if he were Google in a thought-provoking article at Search Engine Watch.

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