Search engine optimization for small and very small businesses.

Another New Local Search Engine

There’s a new local search engine available. TrueLocal announced the launch of, a search engine that specializes in providing users with search results for local brick and mortar businesses.

A search for Pizza in East Hanover, NJ lists a bunch of chain pizza shops with featured (paid!) listings up to 12 miles away before it began to list local pizzerias. And even then it only lists three of the six pizzerias in town. And it misses my favorite, Godfather Pizzeria!

But it’s brand new, so let’s give it a chance. Try it and see how it works for local searches in your neck of the woods.

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