Search engine optimization for small and very small businesses.

Are You Paying Per Click Fraud?

Click fraud has become the greatest threat to the rapid growth of the paid search marketing sector. The Interactive Advertising Bureau estimates that 20 to 35 percent of ad clicks are fraudulent. According to SiteProNews, click fraud threatens an entire business model: one that generates billions of dollars every year.

At this point, it’s hard to tell whether pay-per-click advertising will stand the test of time, or line up for the chopping block. Just today I received an  official legal notice that I’m part of a class action suit against Yahoo over click fraud. Many of the search engines are actively — should I say frantically? — looking for solutions.

<Read the entire story here.>

1 Comment
  1. As a business owner, this presents a couple of options.
    For every organization having an online presence, availing Search Engine optimization solution is a
    must to support their continuous growth. Whether you know it or not, there are
    a lot of different channels that you can explore to get more
    market share, but that doesn’t come without a little bit of work.

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