Search engine optimization for small and very small businesses.

Best Practices During a Website Redesign

Jill WhalenPerforming a complete website redesign is a lot of work, and if your website currently has good rankings, you need to do everything possible to preserve that visibility in the search engines.

Jill Whalen , CEO and founder of High Rankings, a search marketing firm outside of Boston, and co-founder of SEMNE, a New England search marketing networking organization, has been performing SEO since 1995. Jill is the host of the High Rankings Advisor search engine marketing newsletter, and she wrote a comprehensive article on this subject for Search Engine Land recently. She covers these main scenarios

  • Changing URLs, web site navigation structure, or site architecture
  • Adding flash to your web site
  • Adding or changing content and HTML tags

Check out her article for specifics on how to manage each of these scenarios.

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