Best Practices During a Website Redesign
Performing a complete website redesign is a lot of work, and if your website currently has good rankings, you need to do everything possible to preserve that visibility in the search engines.
Jill Whalen , CEO and founder of High Rankings, a search marketing firm outside of Boston, and co-founder of SEMNE, a New England search marketing networking organization, has been performing SEO since 1995. Jill is the host of the High Rankings Advisor search engine marketing newsletter, and she wrote a comprehensive article on this subject for Search Engine Land recently. She covers these main scenarios
- Changing URLs, web site navigation structure, or site architecture
- Adding flash to your web site
- Adding or changing content and HTML tags
Check out her article for specifics on how to manage each of these scenarios.