Search engine optimization for small and very small businesses.

Best Practices for URL Structure

Your URL structure is important. Here are a few pointers, courtesy of Ann Smarty at the Search Engine Journal:

  • Short URLs within Google SERPs get clicked twice as often as long ones.
  • Dashes are better than underscores since dashes are interpreted as spaces, while underscores are ignored, resulting in what appear to the search engines as long, run-on words.
  • Unlike a domain name, URL is case sensitive, so if you have capital letters in your page filenames or folders, people may have trouble finding them if they type in your URL.
  • Make all redirects 301 permanent redirects.
  • Watch your page filename extensions.
  1. Building blog backlinks can be a real pain in these times. After Google decided to bring these new upgrades, I feel quiteconfused and lost. I don’t know where to go or what to do..So every suggestion counts.

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