MarketingCharts.com reports that a new eROI study has found the “best email day.”
That day, it turns out, is Wednesday. “The average open rate on Wednesdays in the third quarter was 25.4%, and the average click rate was 3.9%,” reports MarketingCharts.
As for the time of day – this study really got into the details – “there’s a marked upward trend as time passes,” and click rates peak around 4 PM, while open rates top out an hour later.
I guess that means I should send out our monthly newsletter about 3:30 on a Wednesday afternoon. Pretty cool.
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