Search engine optimization for small and very small businesses.

Best Time To Send An Email Determined

emailMarketingCharts.com reports that a new eROI study has found the “best email day.”

That day, it turns out, is Wednesday. “The average open rate on Wednesdays in the third quarter was 25.4%, and the average click rate was 3.9%,” reports MarketingCharts.

As for the time of day – this study really got into the details – “there’s a marked upward trend as time passes,” and  click rates peak around 4 PM, while open rates top out an hour later.

I guess that means I should send out our monthly newsletter about 3:30 on a Wednesday afternoon. Pretty cool.

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