Search engine optimization for small and very small businesses.

Bill Hartzer’s Search Engine Tip #4 – The Meta Keywords Tag

The keywords meta tagHere’s another in our series looking at Bill Hartzer’s search engine tips. The meta keywords tag is one of the less important places for keywords in terms of impact on your rankings in the search engines. Back in the 1990s, “meta tags” were all the rage. But they were so easy to abuse that they count for very little today, and Google states that they explicitly ignore the meta keywords tag.

Why bother? Well, first it’s very little bother at all. Second, some search engines do factor in your meta keywords tag content. And third, it may be the only place you should list common misspellings of your keywords. Put those misspellings almost anywhere else and they’ll be visible in one form or another, making it look like you don’t know how to spell.

The meta keyword tag resides in the code for your web page, and  using this page as an example, it might look like this:

<meta name=”keywords” content=”search engine optimization tips, search engine spider, web pages that suck, seo, keywords, search engine optimization tips”>

Check out Bill’s article here.

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