Search engine optimization for small and very small businesses.

SEO Blog

A Few Recent Rank Magic Clients

Appreciating New Clients Who Joined Us This Year

I’d like to recognize some of the relatively new Rank Magic clients that joined us in 2015.

logoBlack River Landscape Management specializes in landscape and garden design, and the creation of beautiful backyard hardscapes in Morris County, New Jersey. They also provide lawn maintenance and snow removal services.

Laurel Lund iLaurel Lund: LL Style Studios a professional personal image consultant serving Des Moines, Iowa. Operating as LL Style Studio, she offers a Dress for Success program helping women select professional business attire whether dressing to impress on the job or for a job interview.

logoCMT Sound Systems specializes in full-service audio visual and sound system rentals, including movie projectors & screens, video equipment, PA systems, DJ equipment, lighting, staging, and more. Serving customers throughout New Jersey and New York.

Inroads to OpportunitiesInroads to Opportunities specializes in all types of unit packaging, as well as both hand assembly and conveyor assembly services, including product labeling, hand sorting, and collating and inserting for businesses throughout the New Jersey, New York, and Connecticut area.

Jemco ReglazersJEMco Reglazers offer expert bathtub restoration, resurfacing & repair, and shower tile reglazing for customers in Bergen, Essex, Hudson, Middlesex, Monmouth, Morris, Passaic, Somerset, and Union counties in north and central New Jersey.



ACAP - Academy of Clinical and Applied PsychoanalysisACAP is the Academy of Clinical and Applied Psychoanalysis providing  mental health counseling training and graduate education in northern New Jersey including CEU/continuing education for teachers, nurses, MFT, social workers, mental health counselors, and psychologists.

If you’d like to join these fine organizations as a client of Rank Magic, please let us know.

6 Reasons You Need SEO

Reasons you need SEOThe folks over at Huffington Post recently wrote about six important reasons small businesses need SEO.

I encourage you to read their article to fully understand the six reasons; I don’t want to plagiarize it here. It’s worth the quick read, though, especially if you’re a small business. As a teaser, here are the six reasons in bullet point form.

  1. SEO delivers a high ROI (Return On Investment).
  2. SEO really does work.
  3. The need for SEO will never go away.
  4. Your competition does it.
  5. Your customers are mobile and searching.
  6. Everyone looks for businesses online.

Agree? Disagree? We’ll value your comments below.

Ned help with your SEO? Rank Magic can help.

How to Focus Your Home Page Optimization

How to optimize your home page.We usually optimize home pages for the organization or company name and perhaps one specific keyword, and not much else.  That’s to guarantee that someone learning about you from another customer or client of yours will find you at the top of the results when they search for your name.

Clients ask us:

Why don’t you optimize my home page for all my important keywords?

There are reasons both practical and behavioral.

First, the practical SEO reasons:

The Title Tag is the most powerful place for your keywords to be. It shows up as the text in the tab of your browser, sometimes in the top border of your browser window, and almost always is the headline of your listing whenever the page shows up in search results. You need to get all the individual words from your optimized keywords into the title tag. Anything past about 70-80 characters is treated as less important than words near the beginning, so this limits how many keywords can be fully optimized. And only the first 55 characters or so will be visible in the Google search results.

Optimized keywords need to appear in a number of places on the page. Many of those places are in the code, and there’s a limited number of opportunities for that. But they also need to appear in the readable text copy on the page, in headings and sub-headings, in paragraph text, and in the clickable text of links. In order to cover all of your keywords on the home page and have them be used in a natural, readable way would require you to write a tome. And people just aren’t going to read your page if there’s that much text: it’s intimidating. When that happens, people click back to the search results and try something else  — probably your competitor.

Search engines need to understand that your page is 'al aboutSearch engines need to understand that your page is really “about” the keyword phrase that was searched. If your page covers dozens or hundreds of keywords, it can’t really be “about” all of those things. It ends up being about everything and nothing. Then search engines won’t be able to tell what searches your page is a good match for.

People don’t have to always come in through the front door. Our objective is always to have well-focused internal pages for our most important keyword groupings.

Let’s take a law firm, for example. There may be many attorneys, each focusing on a small set of legal practice areas: criminal defense, wills and trusts, business contracts, real estate closings, personal injury litigation, employment law, and so forth. Each of those practice areas needs its own page in order to be optimized for all the keywords related to that topic. If you land on a page that lists all the many and varied things the firm does, you may need to scan down the page, scrolling down “below the fold” to see if they do what you need. Most people won’t take the time.

But if you land on a page that’s all about real estate closings, that page will be immediately recognizable as what you want: both from it’s headline in the search results and from the headings and sub-headings on the page itself. That focus is essential for search engines to know what searches to show any web page for.

Now the behavioral reasons:

Firsat impressions are important, and they happen fast.First impressions happen fast. Depending on the research, you have between 50 milliseconds and three seconds to convince the new visitor that they’re in the right place. If people are searching for a child custody lawyer, it needs to be immediately obvious that they’ve landed on a page about family law, focusing on child custody issues.There’s no way your home page can convince them it’s a match that quickly. It may mention child custody but the searcher would have to take the time to scan through the home page to find it among all the other things your firm does  — and people just don’t do that anymore. They simply won’t take the time; they’ll click the back button on their browser and pick another listing from the search results hoping for a better match.

Avoid bounces.When someone clicks a search result and then comes quickly back to the search engine results to look for another choice, that’s called a bounce. Bounces are bad. They tell the search engine that your page was actually not a good match for the search term. Search engines learn from user behavior and will reduce your rankings as a result of a high bounce rate.

It’s as simple as that.

That’s why I won’t encourage you to spend a lot of time and energy working detailed keywords into your home page. It won’t necessarily hurt the home page’s rankings, but it won’t help it appreciably to rank for focused keywords. And it won’t help convert those visitors into paying customers. Your internal pages are where you need people to end up, and those are the pages that will include calls to action and encourage them to reach out to you to become a client or customer.

Need help focusing your home page and internal pagges for great rankings? Rank Magic can help!

We encourage your thoughts and feedback: please leave a comment below.

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We Are 100% Green

Going Green

We have always been environmentally aware, and have been moving toward renewable energy for a long time. We’ve just made a big improvement and wanted to tell you about it.

Solar hot water systemSolar Hot Water

In 1975 we took advantage of solar energy incentives from the Jimmy Carter administration to install solar hot water panels on our roof. In the winter they pre-heat our water to about 85° before it goes to our water heater, which is a significant improvement over the roughly 55° town water coming into the building. In the summer the roof panels heat our water to 150°. Woo-Hoo!

Solar Electric

In 2006 we installed solar PV panels on the roof, and have been generating about 2/3 of all our electricity use from them ever since. We can’t go completely off-grid though because the panels generate nothing at night or when they’re snow-covered  — and we can’t generate more than about 2/3 of our electricity because we ran out of roof space. Nevertheless, our solar electric decision has turned out to be an excellent one in terms of reducing our energy costs and our carbon footprint.

Rooftop solar paanels

The Green Grid

We have now changed our electricity supplier to one that generates all of our electricity from wind farms. So even the electricity we get from the local power company is now green energy. We’ve just done this; it adds only a couple of cents per KWH to our electricity cost, and we’re not polluting air and water or contributing to global warming for any of our electricity anymore.

Green Natural Gas

100% GreenWe’re now getting our gas from landfill generation. Decomposing waste in municipal landfills produces gas, which is a mixture of about half methane and half carbon dioxide. These landfills are the third largest source of human-made methane emissions in the United States, and methane extracted from them is the source of our natural gas now. Not only are we no longer relying on fracking and other destructive methods of extracting natural gas, we’re also using methane that would otherwise have vented into the atmosphere. That’s a good thing because methane has 25 times the global warming impact as carbon dioxide does.

Other Than That

Other than that, we’re still the same personal, all-American, hand-crafted, non-automated SEO company we’ve always been. Going green hasn’t changed how we work with our clients, but if you’ll feel better working with an environmentally conscious company, that’s just another reason to consider Rank Magic. Get in touch to see how we can help you.

Recent Rank Magic Clients

Appreciating Our Clients

MeaCulpa  — it used to be our practice to highlight and thank new clients every so often, and that practice fell by the wayside a couple of years ago. I’d like to begin correcting that today by recognizing some clients which have been with us for more than a year now. We appreciate their continued trust in us.

A residential sliding gate by DuraGates.

Duragates makes sliding fence gates that look great and open faster and in a more compact space than a swing gate. DuraGates is the latest development in sliding/rolling fence gate technology that has rendered sliding gates maintenance-free. Whether automatic electronic security gates or wooden driveway gates, if it’s a sliding gate, they have the best hardware for it.


Kathleen Audet, professional image consultant

Kathleen Audet is a professional image consultant in Reno, Nevada who offers personal wardrobe, styling & shopping services, color analysis, makeup & skin care consulting, fit & fashion advice, and a number of private programs.


The Bridlebrook Group business brokers
The Bridlebrook Group
is a certified business broker handling mergers and acquisitions, in Pennsylvania, New Jersey, New York, Delaware, Maryland and Connecticut.


Business miracles for the highly sensitive entrepreneur.Business coach and marketing mentor Heather Dominick helps highly sensitive entrepreneurs and self employed people succeed in business. through classes and individual coaching in marketing, productivity and creativity. Overcome fear of marketing and selling through classes in business miracles, creating financial flow, and leveraging your intuition.

Gold Star Home Improvement
Gold Star Home Improvement
contractor serves NYC & northern New Jersey for kitchen & bath remodels, interior & exterior house painting, cabinet refacing, commercial painting, furniture refinishing and handyman services.


Airborne Animals pet transportation serviceAirborne Animals is a full service professional pet transportation service for house pets. We safely transport your pets by ground or by air. Our pet transportation services include relocating small pets (such as rabbits, ferrets and turtles), dogs, cats, and birds by commercial airlines cargo services both domestically and internationally, and by road within the Northeast of America.

Fitness Senior Style offers personalized one-on-one physical training for New Jersey seniors.Fitness Senior Style provides personalized one-on-one physical training for New Jersey seniors, in your home. They help dealing with strength, balance, Parkinson’s, Multiple Sclerosis, dementia, fibromyalgia, stroke and brain surgery. Group classes are available, and they offer seminars to senior citizen groups, corporations, and other organizations.

If you’d like to join these fine companies as a client of Rank Magic and position yourself for improved visibility when people search for your products or services, please just ask for a free assessment of your website.