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Local Intent Very High in Mobile Search

Smartphone Search Surges


It’s been coming for years, and Google’s Amit Singhal reports that last summer, the number of Google searches from smartphones exceeded the number of searches from desktop computers and tablets combined.

Part of the reason for that may be that search is the most common starting point for mobile research.

Most mobile research starts with a search engine.

Source: Google

Local Businesses Need a Mobile Presence

93% of people who used mobile to research went on to make a purchase.

According to Jori Ford, head of SEO for on-demand parking service SpotHero, practically every time someone searches on their phone, it’s local. Consider a few facts:

  • More than 80% of Internet users own a smartphone.
  • 94% of smartphone users look for local information on their phone
  • 53% of mobile searches have local intent
  • 89% of participants in a survey admitted to searching for a local business on their smartphone once a week or more, and that was almost three years ago. I suspect it’s even higher today.
  • 70% of mobile searches result in action being taken within an hour as opposed a week for desktop
  • 61% of mobile searches result in a phone call
  • 93% of mobile searchers made a purchase, according to Google.
  • 78% of mobile searches for local business information result in a purchase. That’s higher than from any other kind of device.
78% of local searches result in a purchase

Source: Comscore

How about you?

If your business is focused locally — you deal with your customers on a face-to-face basis — you need a mobile-friendly website. If you’re not sure how mobile friendly your site is, look it up on your phone, or check it with Google’s mobile friendly test tool. If your site isn’t mobile-friendly, you will not show up as high when people search from their phones, and you may not show up at all.

Some of the top local sitesLocal search resources

When people search locally, local directories and mobile apps are showing up more than ever before, as a result of Google’s Pigeon update. If you’re not showing up in those local sites, you’re missing out on potential business. You can check out how visible you are there with our handy scan.

And if you need to improve your local visibility, Rank Magic can help.

Is Bing Penalizing You for Not Being Mobile Friendly?

Mobile online access and use has passed desktop use.Mobile phone use is exploding

More people now use mobile phones than desktop computers. The dramatic increase in use of mobile devices requires you to control the user experience of your website on phones as well as on computers.

Your search rankings may be affected

Google implemented its ranking penalty for non-mobile friendly sites last April. Since then, Bing has started showing mobile friendly labels in its search results and has started to roll out its own ranking penalty for sites that aren’t mobile friendly.

Bing is paying so much attention to this that they’ve developed a quick web app that will tell you whether Bing considers your web site (or a specific web page) is mobile friendly. Just copy and paste your URL into their tool here. Just for good measure, you might want to test your pages at Google as well.

If your website fails Bing’s test (or Google’s), you need to fix that now. That’s especially important if you’re a local business, but more about that another time.

Let us know how you fare in the comments below.


Are Duplicate Listings Hurting Your Small Business?

The Problem: Duplicate Listings

Duplicate listings are not innocuous; they should be eliminated.Duplicate listings are one of the biggest negative ranking factors in Local SEO. If your business has more than one listing for a single location in an online directory, those are duplicates. You may think duplicates increase the chances of someone finding you online, but just the opposite is true.

How they hurt

  • Confusion: often duplicate listings display old addresses or phone numbers, or odd variations on your business name.
  • Betting on Chance: which of your duplicate listings will actually be presented to a searcher is up in the air. You hope they see a current, accurate listing but it’s a gamble which one they’ll see.
  • Reviews: if any of your listings have reviews, they may be split up among your duplicates. One listing may have most of your reviews and the other few or none. If the one with lots of great reviews is not the one shown, those reviews are wasted.
  • Contagion: depending on what site the duplicate listing is on, it can be picked up by others, spreading the bad information even further.
  • Google's Local Stack displays three listings prominently along with a graph showing where they're located.Google’s Local Stack: whether you show up as one of the three listings beneath a map in Google is largely dependent on the number and consistency of your citations across local directories. Inconsistent duplicate listings hurt your chances here.
  • Organic local listings: if search engines find your NAP data (name, address, phone) inconsistent across your citations they may not be able to tell which is right. And they may not show you in the organic rankings at all.

Do you have duplicate listings?

Search Engine Land, in their Definitive Guide to Duplicate Research for Local SEO, offers instructions on how to identify duplicate listings. The identification process is an eleven-step manual procedure involving online research and working with an Excel spreadsheet.

If you subscribe to our PowerListings service, we solve that problem for you and automatically discover and highlight potential duplicate listings. You can easily review the potential duplicates and if they’re true duplicates PowerListings will suppress them for you.

Ask us how easily you can sign up for PowerListings.

How to deal with duplicate listings

duplicate listingsThe goal with duplicate listings is to get rid of the one with bad information. Or, if both are accurate, to get rid of the one with the least information about your business. In most cases you can claim the duplicate listing and then you can delete it. (You should also claim the remaining good listing.) The procedures vary somewhat among local sites, but it’s not a very complicated process and is usually easy to accomplish. It takes a few steps, including responding to a phone call or an email from the local site.

PowerListings saves you that trouble and lets you suppress duplicates with just a couple of clicks but admittedly that convenience comes at the cost of a modest monthly fee.

Not showing up when people search locally for what you do? Rank Magic can fix that.

What’s been your experience with duplicate listings? Join the conversation below.

Did you find this information helpful? If so, please Like or share with the buttons above and on the left.

Average Rating:
Total Number of Reviews:
  • October 2, 2018
    John O'C
    Bill and his team stay on top of my web presence, keeping me on top of Google!
  • February 27, 2018
    Chris, T
    Rank Magic has really helped with my website exposure in search engines. Bill takes the time to explain things that I may not understand and gives me suggestions on how to make my website better and more customer friendly. I have seen an increase in traffic over the past few years which is a great feeling.
    Rank Magic, LLC
    Thanks, Chris. I'm gratified our efforts continue to help your business.
  • September 7, 2017
    Teri D
    Bill- Had a client call yesterday who was frustrated with another agent in the area; seemed inattentive and wasn't willing to help. She located three other agents within 20 miles. Interestingly, I was the furthest away, however, I had the best reviews online, so she chose to contact our agency and do business with us! Am so grateful for your constant reminders about getting great reviews and high rankings. It works!!!
    Rank Magic, LLC
    Thanks for this, Teri! Those review stars in Google listings really catch the eye and the actual review writeups generate trust. I'm thrilled this is working so well for you.
  • August 19, 2017
    Bob C
    always receptive, insightful, getting results because we are busy and this not our specialty area, would appreciate more direct RM contact with our web master to push / coordinate necessary improvement driven ideas from RM
    Rank Magic, LLC
    Thanks Bob. We'll be happy to involve your webmaster in our communications moving forward.
  • April 14, 2017
    Laurel L.
    Timely, personalized customer service, excellent support.
    Rank Magic, LLC
    Thanks, Laurel! I'm pleased our work is bringing you new business. Please call me if you have any questions.
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A Few Recent Rank Magic Clients

Appreciating New Clients Who Joined Us This Year

I’d like to recognize some of the relatively new Rank Magic clients that joined us in 2015.

logoBlack River Landscape Management specializes in landscape and garden design, and the creation of beautiful backyard hardscapes in Morris County, New Jersey. They also provide lawn maintenance and snow removal services.

Laurel Lund iLaurel Lund: LL Style Studios a professional personal image consultant serving Des Moines, Iowa. Operating as LL Style Studio, she offers a Dress for Success program helping women select professional business attire whether dressing to impress on the job or for a job interview.

logoCMT Sound Systems specializes in full-service audio visual and sound system rentals, including movie projectors & screens, video equipment, PA systems, DJ equipment, lighting, staging, and more. Serving customers throughout New Jersey and New York.

Inroads to OpportunitiesInroads to Opportunities specializes in all types of unit packaging, as well as both hand assembly and conveyor assembly services, including product labeling, hand sorting, and collating and inserting for businesses throughout the New Jersey, New York, and Connecticut area.

Jemco ReglazersJEMco Reglazers offer expert bathtub restoration, resurfacing & repair, and shower tile reglazing for customers in Bergen, Essex, Hudson, Middlesex, Monmouth, Morris, Passaic, Somerset, and Union counties in north and central New Jersey.



ACAP - Academy of Clinical and Applied PsychoanalysisACAP is the Academy of Clinical and Applied Psychoanalysis providing  mental health counseling training and graduate education in northern New Jersey including CEU/continuing education for teachers, nurses, MFT, social workers, mental health counselors, and psychologists.

If you’d like to join these fine organizations as a client of Rank Magic, please let us know.

6 Reasons You Need SEO

Reasons you need SEOThe folks over at Huffington Post recently wrote about six important reasons small businesses need SEO.

I encourage you to read their article to fully understand the six reasons; I don’t want to plagiarize it here. It’s worth the quick read, though, especially if you’re a small business. As a teaser, here are the six reasons in bullet point form.

  1. SEO delivers a high ROI (Return On Investment).
  2. SEO really does work.
  3. The need for SEO will never go away.
  4. Your competition does it.
  5. Your customers are mobile and searching.
  6. Everyone looks for businesses online.

Agree? Disagree? We’ll value your comments below.

Ned help with your SEO? Rank Magic can help.