Search engine optimization for small and very small businesses.

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Product You – What You’re Worth to Facebook, Google & Twitter

Product You

Search Engine Market Share

Search engine market share- Google then Bing and then YahooWe haven’t reported on the respective market share among the three top search engines for more than a year and a half, and we see most trends continuing. About three years ago Google had 64% of all US searches, Yahoo had 16% and Bing had 14%. That changed n 2012 when Google’s share improved to 66%, Bing improved  to 15% and Yahoo dropped to 13%, their lowest share of the market yet. That moved Bing into second place for the first time.

Google & Bing Up, Yahoo Down  — Again

Now Google’s share has improved to almost 67%, Bing is up to 18% and Yahoo is down to 11%, their lowest share of the market yet. Ask has about 2½ % of the search market and AOL continues to come in at about 1½%. So the big three still monopolize search and their share has increased over the past year and a half, from 94% to 96%. That’s why in our reporting, we don’t bother with rankings other than at Google, Yahoo & Bing.

Need help getting found in Google, Bing & Yahoo? Request our Overview & Pricing Guide via the button on the right.

Are Social Media Links Devalued?

social mediaThis is a frequently asked question.

We’re often asked if links from social media sites like Facebook and Twitter count less than other kinds of links. We’ve found an interview conducted awhile back by Stephan Spencer of Netconcepts with Matt Cutts (widely known as “The Google Guy”) where that question was pointedly asked.

Here’s Google’s response

Typically, our policy is: a link is a link, is a link; wherever that link’s worth is, that is the worth that we give it. Some people ask about links from DMOZ, links from .edu or links from .gov, and they say: “Isn’t there some sort of boost? Isn’t a link better if it comes from a .edu?” The short answer is: no, it is not. It is just .edu links tend to have higher PageRank, because more people link to .edu’s or .gov’s.

To the best of my knowledge, I do not think we have anything that says social bookmark links are given less weight. Certainly, some sites like (now and other people, may choose to put individual “nofollows” in and they may choose to take actions to try to prevent spam, but we do not typically say anything like: social bookmarking by itself – give less weight.

So there you have it. If this emboldens you to become more active on social sites, go for it. And if you need help with that or other SEO issues, just give us a call.

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Don’t Think Twitter’s Not For Business

I know, I know.

Lots of people consider Twitter to be “the great time waster of the century”. (As is expressed in the cartoon below from the folks at Ranked Hard.) And it’s true; lots of people post “TMI”  — what they had for breakfast, how hung over they are, and so forth.

But there’s more to it than that, especially for your business.

A couple of years ago I wrote a piece about how people look for the same things on Twitter as they do on Google, except on Twitter they’re asking their friends. “Anyone know a good plumber?” “Anyone know an experienced business attorney” “Anyone know a social media consultant?” “Anyone know a web designer?” Check out that blog post for a great trick to find out who’s looking for what you do. If anything, it works even better now.

Using Twitter for business.

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Even More Unfortunate Domain Names

Does your domain name get you ridiculed?

We’ve written before about webmasters who chose domain names without fully thinking it through. Our first article on the subject was back in 2006. It was pretty amusing, but only a year later there was a new compendium of unfortunate domain name choices.

I thought the rather widespread exposure would result in those domains getting fixed. No such luck. Many of them are back in a new compendium from BoredPanda. Some of the new ones, though are equally striking:

  1. Effective IT Management from RegencyTechnologies
  2. A French arborist
  3. Scrap metal recycling
  4. All about North Lake Tahoe
  5. A Bait & Tackle Shop
    masterbaitonline.comPay attention to your domain name selection
  6. An emotional healing therapist
  7. Educational astronomy website
  8. All about Winters, California
  9. High tech hardware from Dickson
  10. Directory of therapists
  11. Top MP3 songs
  12. A toy consignment service
  13. Travel website
  14. TV personal advice celebrity
  15. A cafe in Serbia
  16. Language teachers
  17. A bedspread company (Update: Looks like this one has bitten the dust.)
  18. Formal wear for kids

If you’re about to register a new domain …

I wrote a helpful article awhile back listing 5 rules to keep in mind. Perhaps it’s time to add a 6th rule: eliminate alternate unfortunate interpretations.

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