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Click Fraud Debate Heats Up

A recent report by Click Forensics alleges that incidents of click fraud have spiked to 15.8 percent across the internet. Subsequently, a story in Infoworld says both ad networks and advertisers may be guilty of a lack of transparency and questionable math.

According to Click Forensics, click fraud within all PPC networks, including Google and Yahoo, jumped from 21.9 percent in 1Q 2007 to 25.6 percent in the 2Q this year.

The Click Forensics study accused Yahoo of doing little to combat click fraud, but Yahoo disputes that, calling their vigilance against click fraud a “top priority”.

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