Search engine optimization for small and very small businesses.

Click Fraud Haunts Pay Per Click Advertisers

According to a story in Business Week, Internet ad-traffic scams could be ripping off as much as $1 billion annually. Questions are being asked whether search engines are doing enough to foil them. And a recent thread in the High Rankings Forum alleges that an alarming 53% of all clicks on PPC ads are fraudulent clicks by competitors trying to inflate the advertiser’s marketing costs.

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