Search engine optimization for small and very small businesses.

Click Fraud is Setting Records

Click fraud has become so large that it’s setting records, and not in a good way.

“We’ve seen indications that the overall losses due to click fraud could equal more than $1 billion” each year, according to a financial expert quoted  in Business Week. That figure is “larger than the total magnitude of credit card fraud in the U.S.,” according to Fair Isaac’s director of product marketing, Kandathil Jacob. Fair Isaac, a credit-scoring firm, is in a position to know, since it analyzes some 85 percent of U.S. credit card transactions.

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