Search engine optimization for small and very small businesses.

Dealing with Bad Press in Search Engine Results

Bad PressNo matter how good your company is, someone may still write something negative about you, even if you tried your best to help them.

A customer might write negative comments about your company in their blog or one of your competitors might try to damage your reputation by creating false comments about you. One of our clients turned down a job applicant who then retaliated by writing negative, false reviews about them in several places on the web.

What can you do if web pages with negative comments appear on the first page of a major search engine?

1. Fix the problem (if there is a problem)
If people write negative reviews about your company, the first thing that you should do (if the allegations are true) is to fix the problem that caused the negative review in the first place.

2. It never hurts to ask
Send the webmaster of the web page with the negative review a polite email and ask for removal of the negative comments. Many webmasters will cooperate if you explain the issue, especially if the negative review is false or libelous.

3. Give web pages with positive reviews a bump
If the webmaster does not want to remove the negative review, find websites that contain positive comments about your site. Link to these pages from your own website to increase the link popularity of these pages. The more links the pages with the positive reviews have, the higher they will be ranking in the search results.

If appropriate, bookmark web pages with positive remarks about your website on social bookmark sites such as Digg, Delicious and Faves.

4. Request testimonials from delighted customers
If you receive positive feedback from customers, ask them to write a review on ConsumerReview.com, Epinions.com, Yelp, Angie’s List, Judy’s Book or similar sites.

5. Add your website to company wiki pages
Websites like AboutUs.org allow you to create an article about your company. If your company is large enough, you might even create an entry in Wikipedia. These Wiki pages will also appear in the search results when someone searches for your company name.

6. Make sure that your own website tops the search results
If your own website comes first for your company name then many people will click on your link and not look further. Rank Magic can help you achieve that.

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