Decrease in Google Ad Clicks
A report by Internet market researcher ComScore, reported by InfoWorld, detailing a 7% decline in the number of times U.S. consumers clicked on ads next to Google search results in January sent analysts scurrying to explain the decline. Rival web tracker Hitwise disagrees and shows that traffic from Google to retail sites continues to increase.
If overall traffic is increasing, and pay per click (PPC) ad traffic is declining, does that mean that people are increasingly avoiding the PPC ads and that therefore organic SEO is growing in importance? Hmmm …..