On an eCommerce site, one of your primary goals needs to be making it easy for people to buy what you’re selling. Assuming you sell more than a handful of products, you need to incorporate a Site Search function. If people have to spend too much time looking for a product, they’re likely to give up and look on someone else’s site.
We have a very simple and free search function on our site in the right-hand column, but a search function specially designed for eCommerce is better for you if your web site sells directly online. Even for a non-eCommerce site like ours that’s mainly informational, a search function proves to be very valuable.
A search function on your web site not only helps your customers find what they’re looking for, but it can also inspire them to look for other products to buy. A customer might think, “Gee, if they have this product, I wonder if they have …” and search for that new product.
Without a search function, you may be missing out on the potential for more sales, just because it’s not convenient for your customers to look for additional products.
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