Search engine optimization for small and very small businesses.

Engage Your Prospects with Twitter

Engage your prospects; encourage them to follow you on TwitterUsing Twitter to full advantage allows you to fully engage with customers and prospects. In a recent book entitled 100 Inbound Marketing Content Ideas by the folks at HubSpot, they include what they call 34 Awesome Twitter Ideas. Here are some I thought were particularly good.

  • Twitter can allow you to respond to customer/prospect questions, and put forward a friendly personality for your company.
  • Check your @replies regularly with a Twitter client. Reply to your users’ questions.
  • Posts tweets of your blog posts.
  • Thank people who comment on your blog posts.
  • Write in the first person; that shows a real person is behind the Twitter account.
  • If your blog post is a list of tips, post one as a teaser in your tweet.
  • If you have older blog posts that are still relevant, tweet them again from time to time for those who missed them the first time around.

You can download the whole book for these and other tips for Twitter, Facebook and your blog here.

1 Comment
  1. Thanks for those details you’ve very successfully filled in some gaps for me. I’ve made a few attempts in the past to get some traffic and build credibility through using twitter but I wasn’t really aware of the whole range of things that needed to be done. I’ll take all this on board and beging to really try and personalize my activity on twitter. At the end of the day it is a social forum I suppose and really if you’re not there for real, linking, networking and giving value I gues it will never work as a marketing tool either. Cool stiuff and very much appreciated.

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