Search engine optimization for small and very small businesses.

Evidence: Links Gain Weight As They Age

We’ve postulated in the past that links aren’t given their full weight immediately, and gain weight as they age. We’re seeing that with some of our clients. For example, Warwick Data Systems had their on-page relevancy optimized some time ago. At the beginning of 2005, their ranking for the very competitive keyword “used Cisco routers” was not in the top 100 in Yahoo. In March, they were at #27 and today they’re at #25. In Google, the change is even more noticeable, with an improvement of 24 positions from March to May. The only thing that really changed from January to March was link building. And I don’t think we added any links between March and May, so the continued improvement appears to be due to the links gaining weight with age.

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