Search engine optimization for small and very small businesses.

Find Broken Inbound Links

Find broken links.Inbound links to your web site from others are wonderful things. They usually constitute an endorsement by someone else. They attract potential customers to click over to your web site where they may just buy what you’re selling. And the help your site to rank higher in search engine results, which is just icing on the cake.

Sometimes those links go bad, though. They may link to a page you’ve deleted or moved. They may have formatted the link incorrectly. Whatever the cause, when someone clicks on the link, they get a “404 error” — the one that says “Not Found” in big black letters. That makes your web site look bad, and annoys a potential customer.

Finding those bad links, then, is a worthwhile ting to do. Until now it’s been very hard to do. But Google has a new tool that let’s you find these bad links — what Google calls “crawl errors”. That helps you identify the web site and web page that has a link to your site that’s broken. Then you can contact the site owner and ask them to change the link.

Finding the source of these broken links is like finding little nuggets of gold. Here’s Google’s explanation of how to use this new webmaster tool.

Leave a Reply