Search engine optimization for small and very small businesses.

Get More Customers With Google+ Local Search

Customers are looking for you online

More than 95% of customers search for local businesses online. Google estimates that 40% of mobile searches (on smartphones and tablets) are looking for local businesses. If your business serves local customers on a face-to-face basis, you have to be visible in local search.

Google+ Local

Having a listing in Google+ Local can really power up your sales. People can find your listing by searching directly in Google+ Local if they know about it, but your local listing will also show up in “universal search”, the normal search everyone does in Google all the time. Depending on where they search, here’s how listings may look:

Here's how a search appears for a Google+ Local listing, dep[ending on how the customer searched.

Graphic courtesy of Search Engine Watch. They discuss this in even more detail.

In order to ensure that your business will show up here, you need to do a few critical things:

  1. Find your listing and claim it.
  2. Fill out as much as possible of the information requested: a full, compelling description, photos, logos and other images for your business, hours of operation, payment options, and so forth.
  3. Ask customers to write reviews, and reply to their reviews.

Then just watch your phone and foot traffic increase as a result. You can do this yourself without spending a dime. Or you can ask Rank Magic to help with this and also with Yahoo Local, Bing Local and more at very reasonable rates. You can ask about it here.

Whichever way you choose, you owe it to your business to do this.

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