Good SEO During A Bad Economy
Recently, Rebecca Applegate wrote this in Search Marketing Standard:
If the headlines threatening a global economic meltdown are causing you to rethink your search marketing strategy, you’ll probably have considered taking your paid search campaigns back in house, shelving your PPC campaigns entirely or turning your hand to organic optimization in a bid to reduce marketing costs.However you’re cutting costs, organic search shouldn’t be the area in which you skimp. A good SEO campaign can also cost serious bucks so it’s important to spend dollars wisely when all the indicators point to a nationwide financial slump.
She recommends some sound strategies: target a specific, high ROI business product or service, assign specific marketing roles to your staff, make sure you have good reporting that you carefully analyze it, and make full use of new social media.