Search engine optimization for small and very small businesses.

Google PageRank Simplified

Google states: “PageRank relies on the uniquely democratic nature of the Web by using its vast link structure as an indicator of an individual page’s value.”

Google PageRank SimplifiedGoogle further explains not only is the sheer volume of links or endorsements your page receives important, but the evaluation of the page linking in to you. Your site’s worth as referrer depends on the authority of the sites you links out to, and vice versa.

Google uses this relevancy ranking in conjunction with query relevancy to determine the results you see — not only term relevant results but also sites others (as determined through link analysis) feel are important.

But the PageRank we can all see in the Google Toolbar is only a gross approximation, and usually well out of date as well. It’s probably best not to give it more importance than it deserves. An article in Search Engine Watch will help you keep it in perspective.

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