Search engine optimization for small and very small businesses.

Google: Two New Search Features

Google recently announced a couple of minor improvements in Google search results: better lists of related searches at the bottom of the listings, and longer and better descriptions of the pages that appear in the listings. This is part of Google’s attempt to improve intent-based search: their ability to better understand what you’re really looking for, despite how you may have phrased your search. Google says:

…one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).

For example, if you search for [principles of physics], our algorithms understand that “angular momentum,” “special relativity,” “big bang” and “quantum mechanic” are related terms that could help you find what you need.

As for longer descriptions in the listings, we should see them when we search for longer queries which people are doing more of now. They’ll display more text so they show more of the keywords used in the search and display how they are used on the page.

Leave a Reply