Search engine optimization for small and very small businesses.

Archive for the Google Category

Super Bowl Commercials, Courtesy of Google

Some people watch the Super Bowl mostly for the commercials. It’s well know for previewing many brand new and innovative spots. Well, Google has combined all of them onto one page so you can watch the ones you want — or even watch all of them one after another (takes about a half hour). Some are really funny. Check it out at video.google.com/superbowl.html

Google Bans BMW … and Ricoh

BMW Banned from GoogleHigh Google rankings can bring lots of business to a web site. As a result, it’s tempting to try to fiddle with the system. Some forms of search engine optimization are acceptable, but others aren’t. One “black hat” technique, the use of a so-called doorway page, has apparently thrown BMW’s German language web site out of Google’s results altogether. <See coverage in Forbes>

Matt Cutts, the Google engineer famous for his blog discusses this incident along with the removal of a Ricoh web site for similar transgressions.

Google’s “Bigdaddy” Update

Google has announced a major update that will affect the ranking of web pages in Google’s index. In contrast to the usual algorithm updates, this update could be much bigger because it changes the way Google works behind the scenes. Google has given the update the name “Bigdaddy”.

Google uses a network of data centers with different IP addresses to answer search queries. These decentralized servers share the workload of indexing web sites. The upcoming Bigdaddy update is not an algorithm update but a change in Google’s data center infrastructure. It contains new code for sorting and examining web pages. According to Google’s search engineer Matt Cutts, the update will be live in February or March.

Google is updating the data center infrastructure to handle potential spam problems such as 302 redirections or canonical URLs more efficiently. In addition, the new infrastructure will allow Google to develop more advanced algorithms and larger databases.

Another reason for the new data center infrastructure is that Google wants to be able to index different content types. Google is now testing a new search engine spider that is based on the Mozilla browser.

The new spider should be able to index more than traditional search engine spiders, possibly links within images, JavaScripts or Flash files.

How can you test how Bigdaddy will affect your rankings?

Some Google data centers that use the new Bigdaddy system are already online. For example, if you go to 66.249.93.104 you can test Google’s new data center.

Google even wants your feedback. Click the “Dissatisfied? Help us improve” link at the bottom right of the result page. Enter your feedback and use the keyword bigdaddy so that Google knows that your feedback is about the new data center.

It’s hard to tell how the Bigdaddy update will affect your web page rankings. If you have a spam free web site with good content and many incoming links, the update should have a positive effect on your Google rankings.

Google News Out of Beta

Google Inc. on Monday said has taken its online news service out of beta, and has added a feature that automatically recommends stories to subscribers of its personalized search offering. <more>

Feds Seek Google Records On Porn

The Bush administration, seeking to revive an online pornography law struck down by the U.S. Supreme Court, has subpoenaed Google for details on what its users have been looking for through its popular search engine. Privacy advocates are understandably concerned. Here’s one report.