Search engine optimization for small and very small businesses.

Google’s “Bigdaddy” Update

Google has announced a major update that will affect the ranking of web pages in Google’s index. In contrast to the usual algorithm updates, this update could be much bigger because it changes the way Google works behind the scenes. Google has given the update the name “Bigdaddy”.

Google uses a network of data centers with different IP addresses to answer search queries. These decentralized servers share the workload of indexing web sites. The upcoming Bigdaddy update is not an algorithm update but a change in Google’s data center infrastructure. It contains new code for sorting and examining web pages. According to Google’s search engineer Matt Cutts, the update will be live in February or March.

Google is updating the data center infrastructure to handle potential spam problems such as 302 redirections or canonical URLs more efficiently. In addition, the new infrastructure will allow Google to develop more advanced algorithms and larger databases.

Another reason for the new data center infrastructure is that Google wants to be able to index different content types. Google is now testing a new search engine spider that is based on the Mozilla browser.

The new spider should be able to index more than traditional search engine spiders, possibly links within images, JavaScripts or Flash files.

How can you test how Bigdaddy will affect your rankings?

Some Google data centers that use the new Bigdaddy system are already online. For example, if you go to you can test Google’s new data center.

Google even wants your feedback. Click the “Dissatisfied? Help us improve” link at the bottom right of the result page. Enter your feedback and use the keyword bigdaddy so that Google knows that your feedback is about the new data center.

It’s hard to tell how the Bigdaddy update will affect your web page rankings. If you have a spam free web site with good content and many incoming links, the update should have a positive effect on your Google rankings.

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