Search engine optimization for small and very small businesses.

Google’s Penguin Update

Penguin Update

The most recent significant update to the Google ranking algorithm is the Penguin Update unleashed on April 24. It’s designed to reward high quality websites and penalize what Google calls webspam. Web sites that may have enjoyed high rankings due to things like keyword stuffing and excessive keyword placement in various places in the code may experience lowered rankings.

The Google Penguin updateThe main focus of this change is to remove content from websites with:

Have you suffered from Penguin?

If you think you’ve been unfairly penalized by this update, Google has a form to complain about it and possibly get your website re-evaluated. Google’s Pengiun complaint form is here.

Ned help recovering from a Penguin slap-down? Need help optimizing your site without running into a problem with the Penguin update? Rank Magic can help.

4 Comments
  1. Hello Bill, with Google Panda and Penguin updates, the era of Cut, Copy and Paste has gone.  I’ve found out 5 tips to recover Google Penguin update penalty. Website owners or bloggers who hit severely by the recent Google Updates will surely be benefited by my tips.

  2. thanks,i didnt have any idea of what the changes involve because i stil hav a low ranking.The change had no impact on me.

  3. Wanna see more crap result? just type “melatonin dosage” on Google US Search result. What you will see on number 1 search result is an exact domain site melatonindosage dot org (less than a year old site) that copied all of its content from melatoninfaq dot com (quality site with several hundred pages built 2008). And yet the original site melatoninfaq dot com is nowhere near page 10. What a Joke !!!!

    • Are you using Google’s personalized search? My search for melatonin dosage brought up neither of these websites in the top three pages. However, if a site is getting better rankings than yours after scraping your site, I recommend turning them in to Google. Here’s how.

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