Google’s Penguin Update
The most recent significant update to the Google ranking algorithm is the Penguin Update unleashed on April 24. It’s designed to reward high quality websites and penalize what Google calls webspam. Web sites that may have enjoyed high rankings due to things like keyword stuffing and excessive keyword placement in various places in the code may experience lowered rankings.
The main focus of this change is to remove content from websites with:
- Spammy link profiles and link manipulation like buying links, poor links, too many links with the same anchor text, etc.)
- Too many links from client websites (“web hosting by XXX”)
- Manipulative link schemes like link farms and 3-way link schemes
- Duplicate content
- Keyword stuffing
- Doorway pages
Have you suffered from Penguin?
If you think you’ve been unfairly penalized by this update, Google has a form to complain about it and possibly get your website re-evaluated. Google’s Pengiun complaint form is here.
Ned help recovering from a Penguin slap-down? Need help optimizing your site without running into a problem with the Penguin update? Rank Magic can help.