Search engine optimization for small and very small businesses.

Help Your Website Make the Sale

Principles for websites that improve conversionsThere are a few principles that generate positive feelings in the visitors to your web site — positive feelings that are essential to converting those visitors into paying customers. Renee Shupe, the Redhead Virtual Assistant wrote a really helpful article on the subject: 5 Keys to Creating Websites That Sell.

Here they are in brief:

  1. Make your web site interactive – give visitors a way to communicate with you.
  2. Provide value — personally, I think this should be #1.
  3. Provide easy, intuitive navigation
  4. Have an attractive, professional-looking design
  5. Give them a soft sell.

Renee expands on these nicely, so rather than try to explain all of them here. let us just refer you to her original article. It’s worth the read.

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