Hiring an SEO Company
In a May newsletter, noted SEO expert Jill Whalen wrote some sage advice on hiring an SEO company.
Ultimately, the onus is on those who contract with SEOs.
If you’re a company who’s thinking of hiring an SEO consultant or agency, for goodness’ sake take a look at how long they’ve been in business! If they’ve been in the biz for at least 3 years and have some proof of results and satisfied customers, they probably have some clue about what they’re doing. Even then, be skeptical. If they’re asking you to make major changes to your website, be sure you understand exactly why. I’d even suggest getting a second opinion if it’s extensive and expensive.