How Much is a Link Worth To Your Business?
A number of factors go into making one link better than another. Here are some.
- PageRank (link juice)
- Anchor Text (if you can influence it to align with your keywords, that increases the link’s value greatly)
- Link location (a link in the middle of a paragraph is better than a link at the bottom of a page or with a bunch of other links)
- Direct traffic you get from people clicking on the link
- Quality of the source web site
- Endorsement value (if any is given)