Search engine optimization for small and very small businesses.

How Much is a Link Worth To Your Business?

A number of factors go into making one link better than another. Here are some.

  • PageRank (link juice)
  • Anchor Text (if you can influence it to align with your keywords, that increases the link’s value greatly)
  • Link location (a link in the middle of a paragraph is better than a link at the bottom of a page or with a bunch of other links)
  • Direct traffic you get from people clicking on the link
  • Quality of the source web site
  • Endorsement value (if any is given)

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