Search engine optimization for small and very small businesses.

How to Detect Fake SEO Consultants

Beware fake SEO consultants.We’re always interested by articles that tell people how to tell good SEO companies from bad ones. There are a number of reasons for that. For one, we’re very confident that these articles will demonstrate that Rank Magic is a good SEO company. For another, I find it disturbing that there are so many bad SEO companies out there — companies that over-promise and under-deliver (or worse). The more people know about how to identify those bad apples, the sooner they’ll disappear from the scene and I won’t have to feel like I’m in the same business as a bunch of hucksters.

Anyway, Site Reference recently published an article with the same title as this blog post. They highlight five sure-fire giveaways. If you’re considering hiring an SEO company, this article is worth reading. These are five things fake SEO companies may do:

1 – Guarantee you that they can place your website in the number one position on Google.
2 – Charge ridiculously low amount of money for a lot of services.
3 – Claim a Secret and Proprietary Technique that cannot be revealed.
4 – Recommend “Black Hat” techniques: (doorway pages, cloaking).
5 – Emphasize outdated techniques like keyword stuffing & meta tags.

3 Comments
  1. I’m curious to find out what blog system you’re working with? I’m experiencing some small security issues with my latest website and I’d like to find something more safeguarded. Do you have any solutions?

  2. We use WordPress.

  3. I was surprised today to see another New Jersey company that does SEO violate at least one of these red flags on their website rather flagrantly.

    They say: “Our method involves on-page, as well as off-page strategies. We could tell you exactly what we do, but it’s a company secret.”

    Beware!

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